Luro Jewelry Store
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Luro Jewelry Store
Born and raised in Davis, Diego Rodriguez-V and Jose L. Lopez have not only grown up as members of the community but also grown up in the Jewelry industry. Between the two there is nearly 15 years of experience as not only salesmen but jewelers, at the previously voted Best of YOLO de Luna Jewelers which after 48 years has closed.

As new young business owners and jewelers, we at Lu'Ro Jewelers will strive to meet the pinnacle of success that was enjoyed by so many wonderful people at de Luna jewelers. As your local jewelers we will focus on bringing you the quality repairs and restorations to your jewelry and watches, and provide you with other services such as custom designs, engraving, appraisals, and consignment opportunities.
Reviews (29)
Iryna E.
Iryna E.
Oct 29, 2021
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I highly recommend Lu'Ro Jewelers after two very different positive experiences. I had custom jewelry engraving done by their expert engraver, which turned out beautifully. I also purchased a gold ring and was impressed by the variety of selections, the great service, and the reasonable price. I'll return for sure.
Yevheniya Rocha
Yevheniya Rocha
Oct 24, 2021
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Excellent customer service and great selection. We got out weeding bands here and are very happy with them. I needed to resize a ring and also ended up engraving the inside of a ring. We are are very happy with all the services we received here. Fast, friendly and quality service here. Highly recommend.
Zumba G.
Zumba G.
Oct 22, 2021
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Very professional and 100% clean job. I am picky but you earned my trust. Thank you and will do more business with you. Very satisfied client here.
Charlotte Ann
Charlotte Ann
Aug 21, 2021
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I relocated this past year to Davis and I needed to find a jeweler when my watch lost a screw in the band. Lu'Ro fixed my watch quickly and I felt confident to use them again. This past week, I found my grandma's necklace with a broken chain. I brought it in not really sure it could be fixed and Lu'Ro's did it! I am so impressed and will continue to bring all of my business to them. They are professional and trust-worthy.
Carol S.
Carol S.
Aug 04, 2021
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I brought in my father-in-law's Omega Seamaster for an overhaul - dial cleaning, mechanism inspection, new crystal, new hands - and was very pleased with the result. It looks brand new! They just ordered a new watch band for me. I'm planning on giving it to my son for his 35th birthday as a legacy present! Thank you, Jose and Diego:-)
Katie C.
Katie C.
May 30, 2021
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So pleased with the service received at Lu'Ro for resizing a family ring. Efficient quality work at competitive prices. They worked with me to get correct sizing of ring, preserved an engraving during resizing, and did not try to upsell. I will be using them again.
Sydney Vuylsteke
Sydney Vuylsteke
Apr 04, 2021
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I got a ring resized at Lu’Ro. The staff was communicative, helpful, and easy to work with. They made suggestions, but were not pushy at all (unlike many other jewelers I have spoken with at other shops). The resizing only took two days. Definitely recommend checking them out for your jewelry needs!
Schimechlyn J.
Schimechlyn J.
Feb 27, 2021
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This will definitely be my new jeweler. They can take care of all of my jewelry needs: repairs, design, cleaning and polishing. Excellent customer service always provided with much patience and care.
Amanda L.
Amanda L.
Jan 31, 2021
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After months of not wearing my wedding rings (thanks COVID), I figured it would be a good time to take them in to be checked out, cleaned, and rhodium plated. We were loyal DeLuna customers, so we definitely took the opportunity to try out Lu'Ro. We were not disappointed. My rings were done in less than 24 hours, they looked better than ever, and the price beat all my other experiences with rhodium plating. We'll be back for sure.
Alexis H.
Alexis H.
Jan 26, 2021
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I am the queen of procrastination. I came into Lu'Ro on a bit of a time crunch to get a lighter engraved for a gift. I had an idea of what I wanted but I wasn't exactly sure of the layout/font that would look best. Diego offered his advice and the lighter turned out exactly how I wanted. And he got it done THE SAME DAY! I'm very glad I came here, I would definitely recommend.
Alexia K.
Alexia K.
Jan 17, 2021
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Amazing shop, they clean my rings perfectly. I have gone to different places to get my rings cleaned including other states and this is the best jewelry shop ever! My rings look brand new after the attention to detail they provide! Not to mentions the exceptional service, extremely attentive and genuinely cater to what your looking for.
Danielle S.
Danielle S.
Dec 22, 2020
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I've had several pieces of jewelry fixed here (ring sizing, broken necklace, etc). They are always super nice and the work is high quality, fast and affordable.
Shayna D.
Shayna D.
Nov 13, 2020
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My grandmother passed away this year and I received one of her old necklaces, which had a broken clasp. I went in to see these guys, and they opened the door for me even when they were technically closed! They were so kind and friendly, and informed me it would take three days to order a new clasp and fix. They called me three days later and informed me it was ready for pickup. It was $25 to replace the clasp, and I can't say enough how kind they were and how safe I felt leaving a precious piece (to me) with them. Thank you, Lu'Ro!
Marc B.
Marc B.
Nov 12, 2020
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These guys are awesome. Terrific work at reasonable prices. They have replaced watch batteries, fixed rings, and made warnings for me. Super friendly and high quality.
Josh R.
Josh R.
Nov 08, 2020
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Been to this store many times to get watches and jewelry fixed and each time the customer service is always so friendly and welcoming. The items that I've had work done on, always turn out amazing. If you have any desire to find jewelry or get repairs, this is the only place you should look at.
Diana Self
Diana Self
Sep 15, 2020
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I came in to get my ears pierced and I’m so glad to have found this store. This is the one stop shop for all your needs: jewelry, watches, engravings, cleanings, appraisals, etc! Not only do they have a great in store selection, but the owners will work with you to customize your own pieces! The owners, Jose and Diego, are there every day and offer outstanding customer service. As a returning customer, I can’t say enough good things about the service and selection of Lu’Ro Jewelers.
Irina C.
Irina C.
Jul 04, 2020
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Business quoted me on watch battery replacement between $10-15 and they charged $10...they took about 5-6 minutes to change it. Very friendly. Will be back. Highly recommend.
Rj C.
Rj C.
Jun 08, 2020
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Lu'Ro jewelers fixed my watch's pendulum on the same day. I highly recommend this shop for quick watch repair
Hannah D.
Hannah D.
Mar 06, 2020
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With my engagement photos coming up, I knew that I desperately needed to get my engagement ring cleaned in order for it to have maximum sparkle in my photos. Because it had been 6 months since I got engaged, the center diamond had accumulated a decent amount of muck just from every day use of lotion and oils, etc.

I brought in my ring to Lu'Ro and barely had to wait any time at all before I was able to chat with the clerk behind the counter. He told me that they could absolutely clean it, but that I should probably run some other errands for an hour or so so that the solution could soak
Raul Ramos
Raul Ramos
Dec 26, 2019
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I came here on multiple accounts for repairing a watch battery, and replacing a promise ring and I was not disappointed. They were clear on pricing and seemed very knowledgeable in jewelry. Diego and Jose both make it a great experience!
Aaron Camacho
Aaron Camacho
Jul 16, 2019
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Excellent customer service. I went in a few months ago for a watch battery. Diego was extremely helpful and quick. Came back in for a chain repair and this time Jose helped me. He repaired the chain as I waited. Other jewelers estimated a week for what took Jose 10 minutes.
Alyssa N.
Alyssa N.
Jun 11, 2019
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This was my second time here, first time was to get some links removed from my watch. This time I came in to get my watch battery fixed. Could not believe how fast it got taken care of while I waited. I barely sat down. The guy who helped me was incredibly nice. I will certainly be back.
Gaby
Gaby
Dec 02, 2018
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My husband bought my engagement ring here and later bought the matching wedding band. I Absolutely love my rings! My husband ordered a custom wedding band for himself and has received many compliments on it. The service and quality of their work is great! Highly recommend!
Perez N.
Perez N.
Aug 08, 2018
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Went to get my watch battery replaced and was promptly greeted and served. Very friendly customer service, fair prices, and my battery was quickly replaced.

Will now be my go to location for watch repair.
Joshua Reese
Joshua Reese
Jun 14, 2018
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Nice guys who do quality work. I have had several watches that needed battery updating and they were able to take care of it in a very quick time. I have also had special rings that I have taken to them and they have been able to make them look brand new again. They are very talented with several skills. They have also done a few engravings for me on necklaces and resized bracelets. They can do it all!
AriAztlan P.
AriAztlan P.
Mar 08, 2018
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I initially came into the shop in order to get a few chains repaired, but I was extremely impressed by the knowledge and professionalism that these fine gentleman possessed and worked with. They were extremely friendly and helpful and were able to repair my necklaces in a timely manner. Hell, they looked better than they did when I first bought them. I am in the market for a watch and will be coming back to buy it here from these guys. These guys are young, they're educated, and they are hungry. I would not be surprised if they are the top jewelry store in the greater Sacramento area in the
Karla F.
Karla F.
Mar 05, 2018
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Offers exceptional service every time. Have appreciated the repairs made in the past in my husband's watch and some small jewelry repairs.

For my husband's watch, they took the time to explain the process of repair. It took a while to repair because they needed to ship watch parts from Switzerland, but, they did it right. We're grateful that you were able to bring his dad's watch back to life.
Nico M.
Nico M.
Jan 05, 2018
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This rating is just based on their customer service because I have not yet actually had them sell anything to me or modify anything.

I went into the store to ask how much it would be to size the ring a half size smaller. Jose helped me and gave me a quote that seemed reasonable. He thoroughly explained the process and it seemed to be a great way to resize the ring. I also asked if I could see the GIA serial number on the diamond and he read it off to me while he looked at it through a microscope and I checked my certificate. The numbers matched and all was good. I will write another review on
Carlos P.
Carlos P.
Jun 16, 2016
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They delivered as promised and they did the job correctly and far cheaper than factory would've charged me and timely too. Factory was $45 plus shipping to them and back versus the $10 they charged in a matter of hours. Great work & highly recommended. Thanks Yelp for letting me find them.