William Thomas Jewelers
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William Thomas Jewelers
William Thomas Jewelers designs and handcrafts jewelry for all occasions. Inspired by our clients' artistic visions, our award-winning designers will create beautiful custom jewelry to be admired. The secret of custom jewelry is crafting pieces reflecting the attitude and the personality of the owner.

Our designers are dedicated to working with you one-on-one to create beautifully crafted handmade jewelry as distinct and singular as you. The custom handmade jewelry you help create will be one of a kind, just like you. The skilled designers at William Thomas Jewelers will help you explore a variety of options you may have never seen or help you express your personality using a classic design with an individual accent.
Services
Bill Fuhrmann spent many hours after school and on weekends in his grandparent's jewelry store in New London, Wisconsin. These years of watching and learning helped prepare Bill for a lifetime of helping people and creating beautiful jewelry. At William Thomas Jewelers we believe that the education is the key to a successful and pleasant experience.
Custom diamond rings are a specialty of William Thomas Jewelers. We pride ourselves on creating amazing rings for our clients. When we create the diamond rings, gemstone rings and engagement rings you envision, they will be stunning. As a diamond broker, we are able to provide the finest diamonds for your ring.
Diamond earrings light up your whole face and twinkle in any lighting. Diamond earrings are classic and are always appropriate for any occasion. They sparkle with a t-shirt and denim when running errands or impress with the "LBD" for a night on the town! Contact us for one of our designers to help you today!
The gifted artists at William Thomas Jewelers have many years of experience designing and handcrafting pendants and necklaces. The creative process involving the clients input and artistic ideas on diamonds, gemstones, and pearls can produce amazing results!

If you have been looking for an informed and experienced master jeweler for a necklace or pendant design, contact the accomplished designers at William Thomas Jewelers in Madison WI at 608-232-1600.
William Thomas Jewelers offers complete diamond brokering services to residents of Madison WI and beyond. We assess, buy and sell diamonds in a relaxed, discreet and honest atmosphere. We work hard to ensure you receive the highest possible quality diamonds. If you have diamond jewelry or diamond rings for sale, we work hard to ensure fair pricing.
Reviews (8)
Alexa Marsicek
Alexa Marsicek
Nov 19, 2021
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I LOVE IT!!! We worked with Bill together throughout the process and it was great! I saw the wax mold and then I was “out” until the proposal. I requested a few changes after I saw the wax mold, so I was a little nervous (I’m someone who needs to see everything to make sure it’s perfect lol 😅). This ring is exactly what I wanted. Thank you so much Bill (and team)!!!!
Andrea Benzler
Andrea Benzler
Nov 16, 2021
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My fiancé and I were wanting to use my grandparents’ rings to create my wedding ring. When we went into William Thomas Jewelers, I had NO IDEA what I wanted. The creating, service and overall experience from the appointment was so much fun though! We ended up designing a ring I didn’t even know I could love so much. Every step was exciting and I literally cried when we saw the finished product. I couldn’t have imagined a more perfect ring for us.
They even created a perfect ring for my fiancé too.
HIGHLY RECOMMEND!
Thank you!!!
Austin Danicic
Austin Danicic
Oct 25, 2021
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Wow, really an exceptional experience. Jennifer and Bill were wonderful to work with, knowledgable, understanding and very kind. I would whole heartedly recommend them to anyone in the area!
Jake Carlson
Jake Carlson
Aug 21, 2021
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Bill is hands down the best and most straightforward jewler in Madison. I went to a few box stores before settling on working with him and nobody else quite explained how everything works like he did. The prices were the best around and the quality was unmatched. I went with my future mother-in-law and this was such a fun experience instead of a stressful situation. He worked with my budget and got it done quicker than quoted. I would highly recommend for any young couples looking to propose.
Kimberly Erickson
Kimberly Erickson
May 25, 2021
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When I got engaged I just exclaimed over and over— “I LOVE THIS RING, oh my God this is the prettiest ring I’ve ever seen!” Bill did a phenomenal job, I couldn’t be happier. I look at my ring so often and think how much I truly love it. It’s unique, timeless, and beautiful!
Christopher Mischler
Christopher Mischler
Apr 19, 2021
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Great quality and service. The engagement ring and band is all customer made with top quality without the pushy sales technique used at big stores. My fiancee and I couldn't be happier with our experience.
Ariel Shibilski
Ariel Shibilski
Oct 19, 2020
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All around the best jeweler in the area. I came to Bill with an idea to create a large Art Deco opal ring I fell in love with at a gallery. It was a complex project requiring gems to be specially cut and sourcing the right opal, and complex metal work. He delivered the ring to me having exceeded my expectations of how perfectly matched it was to the gallery piece and of such high quality. Bill cares deeply about ensuring his customers are pleased, and goes above and beyond to get it right. I highly recommend William Thomas Jewelers.
Madilyn Sass
Madilyn Sass
Aug 21, 2020
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My (now) fiancé and I went to William Thomas together for a consult back in March. Bill was so kind, thoughtful, and gave great advice on how to make our ring perfect. After I was out of the process, my fiancé said that working with Bill and Mike was an absolute pleasure. They made his job so easy, and we absolutely love the ring. We honestly couldn't have envisioned a more perfect engagement ring. Thank you so much, Bill and Mike!