The Diamond Center
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The Diamond Center
The Diamond Center is Where Wisconsin Gets Engaged! We carry the largest selection of Diamond Engagement Rings from Top Designers including Hearts On Fire, Simon G, Ritani, Scott Kay, Jeff Cooper, LVE & more! Celebrate your everlasting love for one another and mark your lifetime of commitment together in style with a beautiful wedding, bridal band or anniversary ring from The Diamond Center.

Browse our large selection wedding rings today! As a locally owned jewelry store in Madison & Janesville, we set our own standards of excellence for quality and service. When you're shopping for diamonds, make sure you compare cut, color, clarity, carat weight and treatments. Visit The Diamond Center to find the newest styles in the Pandora jewelry collection including charms, bracelets, rings, necklaces, and earrings.
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Building a Jewelry Superstore is no easy task. It has taken the Yeko's 30 years of daily commitment to bring the business to today's level of success. Born and raised in Wisconsin, the Yeko family is proud to have established The Diamond Center, a world-class store with two jewelry store locations to better serve you in Janesville, WI and Madison, WI.
Here at The Diamond Center, we only offer the best of everything! The Diamond Center has built a relationship with Wells Fargo and Heights Financial to bring the best products and special financing options with approved credit together in one place. If you are not sure which option to choose, we suggest trying Wells Fargo first, and if you are not approved, then apply to Heights Financial.
The Diamond Center Jewelry Stores in Janesville and Madison, WI - Where Wisconsin Gets Engaged! You found the one. Now find the ring. Discover the Hearts On Fire collection of diamond engagement rings, for love in all its many forms. When you shop Simon G. jewelry, you achieve new heights in the world of grace and beauty to truly turn heads in awe.
Seeing is Believing! Ritani is a high-end jewelry brand modernizing the way people purchase diamond engagement rings and jewelry. Founded in 1999, Ritani marries the online shopping experience and a selection of custom-made diamond engagement rings, loose diamonds, and other fine jewelry with a network of trusted local jewelers in one seamless transaction.
The Diamond Center's Madison and Janesville jewelry stores both carry a wide range of affordable yet elegant wedding rings, bridal sets, engagement rings, semi mounts and wedding bands from today's top nationwide designer brands! We offer exquisitely hand crafted bridal rings in many styles including contemporary, traditional and vintage.
Reviews (10)
Carissa Meyer
Carissa Meyer
Dec 28, 2021
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Living nearly two hours away we initially went to The Diamond Center because they carried the Jeff Cooper line. We called ahead to assure they had certain ones in stock and Chloe had one or two of them sent from the Janesville store before our appointment. After seeing them in person I knew these were not for me. While there I decided to look around and found a different ring I loved, but wanted a tweek to it to make it perfect. This started our customization process brett and Chloe listened to my concerns of what I didn't want, combined with Tricia's input, to make my vision into my ideal ring
Haley Biba
Haley Biba
Dec 14, 2021
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My fiancé and I worked with Nate Sims and Chloe Higgs (both at the Madison location) when picking out our engagement ring/wedding bands - they were both FANTASTIC! They were easy to talk to and work with. We never felt rushed or pressured into purchasing something we didn't want. They were very patient with us and explained everything very well. They made the experience very easy and they made sure we loved what we bought. We HIGHLY recommend The Diamond Center! Very professional and friendly.
Caleb Fredrickson
Caleb Fredrickson
Dec 05, 2021
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Originally went to the Diamond Center just to look around at some engagement rings and ended up purchasing a beautiful ring that my fiancé loves. Nate Sims was fantastic and took the time to show us every option and style that they had, while educating us about the process every step of the way. We stopped at a few other stores as well, but no one made us feel as comfortable as Nate. We later returned for both of our wedding bands- and they turned out fantastic as well. I would highly recommend the Diamond Center to anyone that I know.
Sam Tauke
Sam Tauke
Nov 23, 2021
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I had a very positive experience buying an engagement ring at the Diamond Center and will be returning for the wedding rings. I had no experience buying diamonds before, but the friendly and knowledgeable sales people, especially Brett Linskens, did a great job of guiding me through the process. I never felt like I was being pushed towards the more expensive option, they really are there to help you figure out exactly what you want.
I will certainly go back for any future jewelry needs and would recommend the Diamond Center to anyone!
Torm Hustvet
Torm Hustvet
Nov 05, 2021
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Tricia and Nate have been absolutely fantastic to work with in my 5+ years of being a customer. There are never any questions when we have needed to get our rings repaired/re-plated, and we truly look forward to every visit. It's the only place I'll go to for jewelry for as long as I'm in the area!
Brittany Hibma
Brittany Hibma
Nov 01, 2021
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There is no other diamond store I would choose. Brett is the best!! He kept in touch with us for over 2 years just helping us with our engagement ring process. Anytime I go in for anything he is always so willing to help out. The diamond center is definitely the place to go!!
Jason Vasen
Jason Vasen
Oct 25, 2021
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I will have to say this is my first review and I couldn’t be more excited to share my experience with the Diamond Center in Madison. Just walking in the store I felt very welcomed, Nate personally worked very hard to help me to find exactly what engagement ring I was looking for even texting me outside of work to help, which was above and beyond. I decided to customize a ring and Tricia helped me every step of the way and was very patient with me after making two different designs. The diamond center had made the perfect ring for my now wife and I couldn’t be any more happier with my experience
Elizabeth Rondon
Elizabeth Rondon
Oct 25, 2021
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Fantastic service by Nate and all others at the store. We came in because my 8yo son found some stones which he was dying to know if they were real. I called and they were so kind on the phone and willing to indulge in my sons request.
When we arrived Nate was so patient and took the time to show my son why the stones were not real and then showed him what real diamonds look like. My son left sad about his stones but so happy with the experience. They won my business with their fantastic service! Highly recommend, beautiful options and excellent prices.
Kourtni Reed
Kourtni Reed
Oct 24, 2021
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Nate Sims, Operations Manager, was so helpful during the search for my wedding band. Nate was so welcoming every time we went into the Diamond Center, answered all of the many questions I had, checked in with me, and was even able to get a few bands in from their other store for me to see in just a day. We enjoyed our experience working with Nate and will definitely be back for all of our future jewelry needs. Thanks, Nate!
Jason Liska
Jason Liska
Sep 18, 2021
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I am so grateful I found The Diamond Center! Chloe and Brett were amazing, pressure-free, highly thoughtful and caring sales reps. They helped us find the perfect diamond and setting. We couldn't be happier with the ring and really enjoyed working with them. The Diamond Center's replacement and damage policies are second to none and they are truly committed to their customers for life. HIGHLY RECOMMENDED!