Alta Loma Optometric
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Alta Loma Optometric
Spanning over 40 years, Alta Loma Optometric has been providing excellent optometric eye care to the Inland Empire. Current owner, Dr. Michael Morton O.D. has been providing state of the art optometric eye care in the Inland Empire for the last 10 years. Welcome to the optometry office of Dr. Michael Morton where we provide outstanding adult and pediatric eye care.

Our mission is to preserve, restore, and enhance the vision of every member of your family. We are committed to giving you thorough, professional, and experienced eye care with personal attention and service.
Services
Regular eye exams are an invaluable tool in maintaining healthy eyes by detecting and preventing disease. Some diseases develop slowly without causing pain or vision loss. Early detection of any problems can reduce the risk of further harm and allow for a choice of treatment options. The entire exam process can take an hour depending on the complexity of the problem.
Alta Loma Optometric is dedicated to serving the Rancho Cucamonga, CA community and its surrounding neighborhoods with all of their vision needs. When you walk through our doors, you will be greeted by a compassionate and experienced team that is dedicated to providing high-quality, personalized eye care for the whole family in a friendly and professional environment.
Dr. Michael K. Morton, a Southern California native, obtained his Bachelor's degree from California State University, Fullerton. He then received his Doctorate of Optometry degree from Southern California College of Optometry in Fullerton graduating with honors. Dr. Morton has worked all across Southern California from Palm Desert to Santa Monica.
Reviews (23)
C. R.
C. R.
Dec 17, 2021
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Excellent examination. Enjoyed the experience and learned a lot about my eyes. Would highly recommend any any photo
Tonya Rodgers
Tonya Rodgers
Sep 27, 2021
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I have been coming here for years. Dr. Morton is amazing and everyone on the front are very helpful. The office is clean and take the necessary precautions when it comes to Covid and being sanitized. Great Job and see you next time
Nikki O.
Nikki O.
Sep 13, 2021
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Long ago as a child I came to this office. After losing insurance up until recently I let my glasses and prescription long expire. However once I got insurance again, I knew where to go. From the initial phone call to the check process to the wonderful selection of glasses available i would recommend this place to all family and friends.
Erin Res
Erin Res
Sep 05, 2021
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Been going here for over 5 years. Doctors educate you on what they're examining, which is great! Staff has always been professional and friendly. I highly recommend this office is you're looking for an eye doctor!
Danielle Sethi
Danielle Sethi
Aug 28, 2021
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I’ve been coming to Alta Loma Optometric since 2004. Even though doctors have changed, my experience has been consistently professional and positive. The staff is pleasant and I never feel rushed or processed. The lens prescription feels catered to my needs and it’s an overall great and dignified experience. Highly recommend, especially if you have anxiety about eye exams.
Curtis Taylor
Curtis Taylor
Aug 25, 2021
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Excellent optometrist! Also excellent support staff! Our family has been going here for years and have had exceptional service every time.
Maria Hashim
Maria Hashim
Aug 24, 2021
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Dr. Morton and the staff at Alta Loma Optometric are incredible!! Caring and patient. They see my entire family and we feel so loved here.
Michelle B.
Michelle B.
Sep 25, 2020
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I've been a customer for almost ten years. Despite the high prices I loved supporting a hometown business. Money was not an issue. Today I came in with my son for our two year check up. My fault I was 13 minutes late. I've never been late. I was refused. Secretary was not able to deescalate but hostile. They were happy to give me my history and diagnosis for myself husband and children with no service recovery. When I asked if they cared to lose faithful customers I got a shrug of no one cares. I asked the office manager to contact the owner or doctor on call and was told they didn&apos
Lorraine B.
Lorraine B.
Mar 31, 2020
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I purchased a pair of expensive Ann Klein glasses from this place, need to replace the lenses, STEPHANIE that works here is a horrible RUDE employee, she was very rude on the phone, I asked her if she could mail my glasses to my home, since I am disabled, and can't do to much driving. She sent them, a week latter, she sent them with the right Lens falling out, the right arm of my glasses is stretched out, and the screws are loose. I called and STEPHANIE answered the phone, I told her how I got my grasses damaged, she hung up on me, when I asked to speak to the manager. Then placed the recorded
Barbara H.
Barbara H.
Nov 20, 2019
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Have been a patient for over 20 years and yes the doctors have changed but the quality service has not. I recently had to have an exam for the SMV and they fit me in immediately. I had an exam with dr. Morton who was very helpful and explained all to my satisfaction. Their updated equipment allowed me to see my eyes in a whole new way. Frame selection is fine and my glasses came with a 1 year warranty which allows me to get new lenses within the 1 year period. I use EyeMed insurance and they worked with me to stay within the constraints of my insurance. I recommend both Dr. Morton and Dr.
Jennifer M.
Jennifer M.
Aug 10, 2019
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The staff is amazing! I'd you want a team that truly cares about educating you on how to care for your eyes, This is the place for you. They have a solution for every eye problem. They treat the whole eye. Not only do I love my new glasses but they have my strategies to help with creating a new habit that got rid of my dry eyes. They are friendly, educational, and courteous.
Emily W.
Emily W.
Jun 29, 2019
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Make sure that the office actually puts your appt. in their system or they will tell you that you don't have an appt when you show up at the time you were told over the phone. In addition , make sure that when you fill out the paperwork they actually record it. They didn't seem to think it was important to record my new paperwork and then they charged me more money because records can't be kept correctly.
Bill S.
Bill S.
Oct 19, 2018
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Was a happy customer for 15 yrs. now seems like they don't want me back. I bought prescription Oakley's a yr and a half ago for quite a bit of out of pocket money! Why? Cause I was told they had a lifetime warranty. Well frame broke took them back and they pretty much laughed at me said they couldn't help me. Told them they would never see me again and the reply was ok. Was much better before the original dr retired
Charlene T.
Charlene T.
Sep 27, 2018
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I tried to make an appointment because my family recommended this place under a new team, new Dr.
But I was placed on hold for more than 20 minutes.
I found another option I was very satisfied with.
Sorry I don't have better to say.
Aimee L.
Aimee L.
Feb 20, 2018
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I used to go here when I was little and was back in town desperately needing to replace my glasses that I just lost and reorder some contacts. Alta Loma Optometric got me in same day and every single person working in the office was friendly and helpful. I found new contacts that are affordable and more comfortable, frames that I love and they even had the glass lenses so that I could leave with them today!! So happy to have stopped in. Looks like I'll be flying in for my yearly appts.
Scott J.
Scott J.
Jan 01, 2018
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Been coming here for 20 years and never had a problem. Staff come and go and the name has changed a couple time but convenient location and always professional.
Claudia R.
Claudia R.
Dec 16, 2017
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Much better experience this time vs last time. There was no rude receptionist this time and my glasses were ready before I thought. The only that could improve is their frame selection.
Cathy H.
Cathy H.
Dec 13, 2017
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I've been coming here for 15 years. They have always given me and my family great, friendly service. They were very patient when my son was learning to put in contact lenses. They are always patient when I try to find a new pair of glasses, even when came in an hour before closing the day before Thanksgiving. I recommend this office.
Jeff B.
Jeff B.
Jul 01, 2017
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Always takes a long time, can never get a walk in appointment, you have to wait a week or two
to be seen, took over 2 months to get a replacement frame under warranty , asked to be seen when my frames finally came in. Nobody in the lobby but two people and the girl said oh we're over booked , She had the I don't care attitude told her I was going somewhere else, she didn't care, so I will go somewhere else, also I agree with the other negative reviews way overpriced and even with the insurance they charge a lot .. If they don't care more about the customers they'll
David S.
David S.
Jun 07, 2017
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This place is great,the optometrist remembered me from a year prior, receptionist was also very courteous. The sales lady was very helpful too, i think her name was maria. all and all a good experience.
Kari C.
Kari C.
May 20, 2017
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I have never had to wait so long for a pair of prescription glasses to be filled just to have to call AFTER they were supposed to have been ready just to be told they were there and ready for pick-up. It happened two years in a row so common practice for this location. Also, once there the wait seemed unreasonable considering we were the only customers there for a pick up. Customer service does not appear to be important.
Geoffrey Q.
Geoffrey Q.
Jan 11, 2016
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I've been putting off going to the eye doctor for as long as I could...Why? Because I'm lazy.

I finally decided to go and was referred to by a friend to check the Alta Loma Optometric Center. What made me finally go? I had a stye, and it was escalating. It was time for my eye exam, and what made me go was a stye that was swelling to the size of a mini-orange. I went in a little embarassed but was delighted by the friendliness of everyone in the center.

Coming from Clear View optometry prior to all of this, I was used to sub-par service mainly focused on trying to sell you a
Damaris P.
Damaris P.
Oct 14, 2015
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This is the perfect place to shop if you want a small overpriced selection of frames to choose from. Don't bother asking for a different color or size options because they will try to convince you it's not available. The average wait time for a pair of glasses is typically 7 to 10 workings days. Here, you'll be lucky to get them in under 3 weeks. Dr Kwan is best thing the office has to going for it, since she's been there for the last several years. Aside from that there's very little if any real accountable leadership around there because the office manager the doesn&apos