Diamonds Select
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Diamonds Select
Diamonds Select is a local, family-owned store operated by a team of jewelry experts! Our team of specialists are committed to providing exceptional customer care in a casual, friendly manner. Whether you're purchasing an engagement ring, creating a custom piece, picking out a gift for a friend, or just stopping in for a quick watch battery replacement, you'll find what you need at Diamonds Select.

We look forward to seeing you! At Diamonds Select, our jewelry experts will help you bring her dream engagement ring to life. We offer an array of timeless jewelry from various designer brands at prices that can't be beat.
Services
Getting your jewelry appraised is your first step in protecting yourself against loss, damage, or theft. Our appraisers are knowledgeable and come with years of experience, to provide a clear, written appraisal for your insurance needs. Our goal is to always to provide a comfortable environment for you to sell gold or jewelry.
At Diamonds Select, our team of jewelry experts will help you bring her dream engagement ring to life. We know how meaningful it is to choose a ring as beautiful as she is - because an engagement ring is not only a representation of style and fashion, but it is also a symbol of your love for one another.
Diamonds Select offers an array of timeless jewelry from various designer brands at prices that can?t be beat. Our inventory changes frequently so stop by often! Our current designer brands we carry can be found below. Alex and Ani's mission is to design products that adorn the body, enlighten the mind, and empower the spirit.
Alex and Ani is pioneering its own definition of corporate consciousness with sustainable initiatives and the creation of high quality, thoughtfully manufactured pieces. We are committed to building a culture that focuses entirely on mindful actions. Our products are hand crafted in America. Our stores are purposefully located on main streets to encourage growth in local economies.
CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates Better Starts Now, searching for and accomplishing goals that better our lives.

In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Billie Jean King Leadership Initiative, Citizen Naismith College Basketball Awards and National Merit Scholarship.As a citizen of the world, we bear the responsibility to help cultivate positive change and on-going evolution to our craft.
Reviews (19)
Shana Link
Shana Link
Dec 20, 2021
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After finding out that my diamond was damaged, Tracy and her staff went above and beyond to work with me and my insurance company to ensure my replacement was perfect! My ring turned out better than I could have ever imagined!!!
Mary Kravik
Mary Kravik
Dec 15, 2021
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Exceptional customer service! Efficient time on work I had done on my jewelry. Great selection. 5 star in my book.
Heather Ewing
Heather Ewing
Oct 18, 2021
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I purchased an absolutely lovely Levian ring!
My experience was perfect from start to finish. Warm, friendly staff paired with a beautiful piece of artistry.
I will think of this moment as I enjoy the sparkle and magic of my purchase not only today but for many years to come. Thank you!!
Hot Number
Hot Number
Oct 14, 2021
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Always a great experience, a super friendly staff and a beautiful selection of jewelry!! Stop in they are currently having a sale !!
Pennie Schumacher
Pennie Schumacher
Aug 21, 2021
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I recently visited Diamonds Select in Stoughton, WI to see about having my Mom's Mothers ring restored. The ring is over 40 years old & was in pretty rough shape from all the years my Mom had worn it. There are 7 children in my family, so there is quite a variety of birth stones. The gold was terribly worn down, a stone was missing and all the others were either scratched or had missing prongs. The customer service I received was outstanding in choosing replacement stones in either genuine or lab grown to find just the right fit. When I first saw the ring upon completion, it took my breath away
Tim Reiser
Tim Reiser
Jun 14, 2021
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I have purchased multiple items across the years from Diamonds Select. This time I was looking for an anniversary band for my wife and the selection was amazing! The staff were very helpful and patient as we sorted through the options and selected the ring. At no point did we feel rushed or like we were being given “the sales pitch”. I highly recommend this jewelry store based on selection, price and ease of purchase.
Garrett Moody
Garrett Moody
May 30, 2021
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I came here on limited time while visiting home. I expected to leave my sentimental watch behind for pick up, despite it requiring minimal maintenance. Tracy was spectacular and had it finished within 5 minutes! Very professional and courteous, highly recommended.
Kate Baldukas
Kate Baldukas
May 14, 2021
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Excellent customer service. Very friendly and reasonable prices. Thank you!
Matt Braund
Matt Braund
Apr 22, 2021
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I went to Diamonds Select to purchase a mother's Day ring as a gift and received excellent advice and guidance choosing the perfect ring. The people were very friendly and patient and I appreciated the help since I don't know a lot about jewelry. Great experience and highly recommend.
Dave M. Gerber
Dave M. Gerber
Apr 21, 2021
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Very helpful and fast service. I'm having a ring sized it will be ready on Saturday. Great service. Dave
Jen Neuville Harrison
Jen Neuville Harrison
Apr 17, 2021
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I loved working with Teri to design a perfect ring. I had a beautiful diamond ring in a setting I didn't love. I now LOVE my ring. highly recommend working with this team.
Jane Dohner
Jane Dohner
Mar 28, 2021
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Had 3 rings re-sized, and stone replaced and a chain repaired. I was notified in advanced estimated costs and after I agreed to repairs it was only a couple days when everything was ready. I picked up my pieces and they all look good as the first day I bought them. I enjoy dealing with Diamonds Select, they are always personable and willing to help you with your needs. Unlike big box jeweler's I used to deal with.
Elisabeth Dalton
Elisabeth Dalton
Mar 14, 2021
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Not only did Diamonds Select help us with selecting the perfect wedding ring, their prices are far beyond fair and reasonable. We recently had questions about our rings almost two years after purchase and it felt like we walked into the store and bought them the day before. They knew who we were, what we purchased, and were more than helpful answering all of our questions. We will be taking all of our heirloom jewelry pieces to Diamonds Select for repair in the future. A+++ Highly recommend
Dan R.
Dan R.
Nov 20, 2020
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I cannot say enough how great my experience was with Diamonds Select. When searching for an engagement ring for my now wife, I looked all over Madison at other locations. None of them came close to the quality or brilliance of Diamonds Select at a very reasonable and competitive price. They helped me find something that would be absolutely perfect for my wife even though I was on a college budget. Lastly, they gave a very generous (and accurate) appraisal.

Right diamond, best design, highest quality and friendliest service.

** Note: This is copied from my google review 2 years ago. I have
Sam Dennison
Sam Dennison
Nov 18, 2020
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I had my wedding and engagement ring re-sized and some prongs re-tipped here last year. They were so friendly, speedy, and overall had a warm welcoming environment. What a lucky town Stoughton is to be home to this fine jewelry shop. Looking around inside the selection is gorgeous!
Maegan Miller
Maegan Miller
Jul 22, 2020
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After a horrible experience shopping for engagement rings with a Middleton jeweler, Tracy provided my fiance and I with the upmost, relaxed experience a couple should have when wanting to get engaged. She was so patient and jumped through many hoops with us during COVID, but overall went above and beyond. We cannot thank her and her team enough!
They have a wonderful selection with fabulous quality and pricing. Diamonds Select is well worth the drive to Stoughton. I will continue to seek them out for future jewelry needs. Thanks again!
Danniele Carli
Danniele Carli
Mar 30, 2020
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Friendly and helpful employees . The atmosphere is a good relaxed feel.
JoAnn Sherven
JoAnn Sherven
Feb 07, 2020
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They are excellent to work with, love the mothers ring and diamond ring that I had worked with them to my liking! I think they are easy to work with after I went the first time, I was nervous never been in a diamond store to work with somebody like them. I love the two new rings I got their. I'm coming back soon, wonder what they have for Valentine's day?
Baylee H.
Baylee H.
Sep 21, 2018
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Before coming to Diamonds Select I visited over 9 different ring shops in several different states trying to find the perfect ring. Most of the places I went were overpriced, pushy, and mass produced rings so there was no individuality.

I decided to visit diamonds select on a whim while home visiting family. My mom had heard wonderful things about the business and the people who worked there.

Upon entering we were greeted by warm hellos. Teri was so gracious and asked important questions to better understand my ring preferences and most importantly my, now fiancées, preferences. She was patient