Bicycle Center

We are riders-that fact has guided our every decision since 1974. When quality tires weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel.

Meet Chad, our General Manager. Chad is a life long cyclist who has been working at Bicycle Center since 2003. He truly enjoy all types of rides, from mountain to road and from cruisers to eBikes. His current favorite bike is the S-Works Creo SL Evo, and you can most often find him out riding Wasatch Trail.

What if we used every ounce of experience we've gained serving riders over the past 46 years and. The Aethos line promises three things: unprecedented weight savings, perfectly-balanced ride. All too often, corners are cut to meet price-points in the entry-level road bike market, but the. The all-new Chisel has been purpose-built to tackle modern cross country trails and race courses.

A proper bike fit allows for a better riding experience by making you more efficient while reducing the chances of injury, increasing comfort and improving performance. Schedule time to experience Retul Fit technology to help you reach your cycling goals. Retul Fit is more than just a bike fit-it's a way to learn about your body, the root cause of your aches and pains, and how a proper fit will help you achieve your cycling goals.

It all started in 1997 when we solved erectile dysfunction issues facing male cyclists with the Body Geometry saddle-the first ergonomically designed, scientifically tested saddle in history. Since then, we've been obsessed with ensuring the contact points where female, male, and non-binary riders become one with their bikes never hurt.