Smile Concepts
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Smile Concepts
Dr. Rouhani and his caring team welcome you to our family and cosmetic dentist office in Scottsdale, AZ. Our staff is here to provide you with exceptional technical service and a compassionate experience in a comfortable environment. Utilizing our skill, knowledge, and cutting edge technology, we strive to enhance the lives of our patients in the Scottsdale area with our comprehensive dental services.

We offer a warm environment where we will work with each patient individually to help them achieve a smile that lasts a lifetime. One of the things that sets Dr. Rouhani apart from other dentists is his ability to render comprehensive services while being sensitive to the needs of those struggling with phobia or anxiety regarding their treatment.
Services
Dr. Robert Rouhani graduated with a Doctor of Dental Surgery Degree (DDS) from Howard University in Washington D.C. Dr. Rouhani regularly participates in courses to improve his craft utilizing modern techniques and materials. His ability to render comprehensive care, while being especially sensitive to the needs of phobic patients, sets him apart from his colleagues.
At Smile Concepts, our cosmetic and general dental services provide you with the opportunity to treat a wide variety of oral health needs. Your wellbeing is important to us, which is why our team is dedicated to making your smile the cleanest and healthiest it can be. To do this, we collaborate with patients first to determine which treatment is the best fit.
The entire Smile Concepts team is pleased to introduce you to our comfortable and friendly office designed just for patients like yourself. The combination of our state-of-the-art technology and incredible dental team allows us to provide a wide range of the oral health care in one simple location.
Our knowledgeable team is here to assist in providing you with the most affordable dental healthcare possible. For your convenience, we are pleased to accept cash, personal checks, all major credit cards and pay pal. We also offer no interest financing with low minimum monthly payments through CareCredit.
The right smile at the right moment can change your life. Smiles communicate even when you aren't talking, and can have an impact on the way you feel every day. Patients who are happy with the way their smile looks share their smile more often. A beautiful smile boosts self esteem and raises confidence.
Reviews (20)
Gloria McDermott
Gloria McDermott
Oct 18, 2021
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Caring professional who know what they are doing. Always a friendly atmosphere. Being going there for years and will continue. 👍
Marion Amoroso
Marion Amoroso
Oct 18, 2021
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So Dr. Rouhani is absolutely the finest dentist I have ever gone to. He is so very skilled- and also so interested in his patients and very compassionate. Cindy- the office manager - is such a delight and always very helpful. I can’t say enough about the entire staff - all wonderful. I don’t want to leave anyone out - so not naming everyone. I recommend Smile Concepts - the BEST!!
Todd Mortenson
Todd Mortenson
Oct 05, 2021
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Smile Concepts is the best Dental clinic in the Valley hands down! Having used their services over the last several years, rest assured, Dr. Rouhani and staff are all top notch professionals. Our family has always received superb care and attention regarding all our dental needs. Trust me, you won't regret your decision selecting Smile Concepts as your Dental provider.
John Valersky
John Valersky
Aug 31, 2021
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I hope this doesn't reflect badly on my social life but I actually look forward to my trips to Smile Concepts. Friendly, cheerful and extremely competent. Dr Rouhani and his staff have nursed me through some major dental trauma. Trauma that was the result of lesser dental practitioners. He listens to your issues, and is ready to solve them. If it is a problem outside his scope , he can call on highly skilled specialists who can solve the problem. Believe me because I've done it all with him. Highly recommend Smile Concepts.
Lisa J.
Lisa J.
Aug 30, 2021
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I have been going there with my daughter for years. Every time is a pleasure not the usual feeling when going to the dentist. Not only is Dr. Rouhani professional and exceptionally nice but his staff is wonderful too. I recommend smile concepts for everyone.
Rachel Carter
Rachel Carter
Aug 02, 2021
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Everyone is so friendly and knowledgeable at Smile Concepts. Even though I’m going to the dentist, I always feel happier leaving the office. You can tell that everyone enjoys working here. I can always depend on being cheerfully greeted by Cindy in the front office. I absolutely hate pain but somehow Emily the dental hygienist can actually clean my teeth painlessly. And of course the ring leader here, Dr Rouhani is I’m sure why everyone is happy in this office. I always look forward to him “popping” by, examining my teeth and giving me the results with humor, knowledge, options and most
Sandy Yanklowitz
Sandy Yanklowitz
Jun 28, 2021
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My experience with Smile Concepts was excellent! Not only was the dental hygienist very thorough with my dental cleaning, she provided some valuable tips for me to do in between cleaning appointments.
I found the dentist to be extremely knowledgeable and helpful in providing a program specifically for my needs. His sense of humor also was much appreciated.
Emily Chetner
Emily Chetner
May 06, 2021
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Great experience. I, like many others, don’t exactly enjoy going to the dentist but the visit was awesome. The office is in an industrial center and was clean and decorated nicely. The hygienist was quick and personable and the Doctor had a good sense of humor, was honest, and practical. I made a follow up for some fillings in a few weeks and I’m not dreading it. Would recommend to anyone looking for a dental office.
Denise Danielle
Denise Danielle
Oct 15, 2020
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Dr Robert Rouhani is exceptional. I discovered Smile Concepts when in need of a 2nd opinion. I have always had good teeth and suddenly my dentist sent me home with a big list of needs and it was thousands of dollars after Delta insurance. Dr Rouhani looked at my estimate and after examining me, he said about 1/2 of this you don't need and the… things you do need, they are grossly overcharging you. I made the right move becoming a patient at Smile Concepts! My smile looks better than ever. He is meticulous and quite entertaining with a great sense of humor.
Don Hyde
Don Hyde
Oct 23, 2018
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Dr does excellent work and doesn't do unnecessary work. Someone that I have a lot of faith in.
Cheri L.
Cheri L.
Jul 16, 2018
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I absolutely love this place! Haven't gone since I moved to Arizona, and I'm not afraid of dentist naturally. But this dentist went above and beyond to make sure I felt comfortable, he's very personable, all of the people that work there are kind and happy and so excited to make you feel the best that you can! As long as I live here I don't think I will go anywhere else and I definitely don't trust any other dentist to remove my first cavity!
Rusty Ferracane
Rusty Ferracane
Jul 04, 2018
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Dr. Rouhani is the best! I've been going to him for years. He's kind, sensitive, thorough, knowledgeable and highly skilled. I trust him completely!
Susan Hovey
Susan Hovey
May 05, 2018
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Thrilled with the work and professionalism of this office. He had me laughing and relaxed. Staff was helpful, caring and accommodating. Never knew I could have fun while getting dental work done!
Jamie L.
Jamie L.
Mar 29, 2018
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ToothSaver! LifeSaver! My son got one of his adult front teeth knocked out playing baseball, we called the office, got ahold of the after hours/emergency contact person, who got in contact with Dr. Rouhani right away. Dr. Rouhani was ready to meet us in 30 minutes, mind you it was 8pm. We are beyond grateful! Dr. Rouhani secured the tooth to the other teeth and reinforced the under side to help try and keep it alive. Dr. Rouhani is the MOST CARING dentist ever! He is our forever dentist! Oh yeah, the cost was unbelievably cheap, less than $200 to meet us at 8pm at night, spend an hour with us,
Kendra Gray
Kendra Gray
Jan 31, 2018
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Dr Rouhani has been taking care of me for years! Absolutely the BEST dentist ever. He does amazing work, has friendly staff and somehow I’m laughing every time I’m in the office (yup, no nitrous, he’s just that funny!). Thank you for giving the best care and being passionate about your work! You are an amazing Doctor!!!
Sofia H.
Sofia H.
Sep 17, 2017
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I'm so glad I found Dr. Rouhani. He and his staff are such pros. I was so afraid of going to the dentist that I delayed going for years. I had tooth pain and thought it's time to finally go. I ended up getting a lot of fillings (not on the painful tooth) and now I am going regularly for cleanings. Dr. Rouhani is really friendly, and was really empathetic about my dentist fears. Highly recommended.
Bryn K. DeFusco
Bryn K. DeFusco
May 18, 2017
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Dr. Rouhani and his staff are the absolute BEST! My kids love coming to the dentist and actually ask if they we can go visit Dr. Rouhani even when we don't have appointments. Dr. Rouhani and his staff are patient, gentle and care deeply for their patients. I highly recommend this practice to everyone!
Melissa H.
Melissa H.
Apr 18, 2017
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The doctor, techs and staff are amazing! Very skilled and more importantly caring & accommodating. I highly recommend for any age and for anything from a simple cleaning to anything complex. Thank you!!!
Megan W.
Megan W.
Jan 27, 2017
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Dr. Rouhani is the best! When I moved to Arizona several years ago, I asked numerous people for suggestions for a dentist, and they all recommended Smile Concepts! I love the staff, the expert care, and the amazingly professional communication at all steps. Dr. Rouhani, who sometimes endangers his fingers by telling me jokes mid-appointment, has done awesome work on keeping my teeth healthy and pearly white.
Ryan Grovey
Ryan Grovey
Dec 01, 2016
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The BEST experience by far! Definitely will be coming back and bringing my friends