West Michigan Bike & Fitness
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West Michigan Bike & Fitness
Shop cycling apparel including jerseys, shorts, shoes and accessories from the best brands. When you bring in your bike for service, we always start with a free, no-obligation estimate of the work that's needed. One of our service pros will discuss your bicycle with you and carefully explain what we recommend, always respecting your choices and your budget.

We also guarantee all of our labor for 30 days after you pick your bike up. Didn't get quite the right bike, or ready for an upgrade or terrain change? We take trade ins! Start here by finding the value of your bike, then stop by and start shopping! We proudly feature the absolute best bikes and accessories from Trek, Electra and Bontrager.
Services
Domane AL 2 is the perfect gateway to comfortable road biking. It's stable, light, easy to accessorize, and fun to ride-all of which makes it the ideal choice for anyone looking for a great first experience with a real road bike. It's right for you if. You're a value-minded rider testing the waters of road cycling, and want a drop-bar bike that's an upgrade in feel, speed, and efficiency over a flat-bar hybrid or mountain bike.
Checkpoint SL 7 pairs our best carbon gravel frame with high-tech parts picked for performance and incredible ride quality on the toughest and roughest gravel adventures. A lightweight OCLV Carbon frame with gravel-smoothing IsoSpeed, a SRAM Force/XX1 eTap AXS wireless electronic drivetrain, OCLV Carbon wheels, and extra mounts for gear and accessories give you the comfort and capability you need to tackle your next all-road excursion.
Allant+ 8 is built for committed e-bike riders who value high-performance, style, and capability. It's the ideal choice for commuters who favor the power and reliability of a Bosch pedal-assist system, riders who appreciate great design, and anyone who's tired of waiting in traffic and paying for parking.
Domane+ ALR is an aluminum drop-bar electric bike designed for roadies who want an authentic road bike experience with an extra boost. The sleek and efficient Fazua drive system kicks things up a notch when you need it-like riding into a headwind or keeping pace with your buddy-but doesn't drag or hold you back when it's not in use.
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go! It's right for you if.
Reviews (9)
Jack VanOverloop
Jack VanOverloop
Jan 25, 2022
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Kelly was great to deal with when deciding what bikes to buy. And Matt was awesome in helping us with accessories and getting them installed. A pleasure to do business with you!
Hans Whitmer
Hans Whitmer
Dec 23, 2021
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Professional, friendly, well organized, eager to help and smartly stocked, West Michigan Bike is a pleasure to shop. Even during the post covid supply crunch, this shop has always taken the time to understand what I’m looking for and do their absolute best at matching me with available solutions in as timely a manner as possible. Amazingly, those solutions have often been in stock when I couldn’t find them anywhere else. Working with anticipation and purpose for your business, I highly recommended West Michigan Bike.
Barbara Benda
Barbara Benda
Dec 17, 2021
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Easy to use website, it showed what was in stock in the store, also WM Bike & Fitness has the best selection of bike racks. Staff friendly and helpful!
Julie Rutherford
Julie Rutherford
Dec 12, 2021
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Love your store! Great people, always friendly and helpful in sales and service! I drive past several other bike shops in the area on my way to shop with you!
Fred Hollis
Fred Hollis
Nov 29, 2021
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Excellent products, prices, and customer service. I had to take a helmet back three times and it was no problem for them.
Jeremy Gentile
Jeremy Gentile
Nov 27, 2021
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Friendly, quick service. Got my pedals fixed in 30 min and recommended a great bike rack and installed that as well. Top notch.
Brenda Evans
Brenda Evans
Oct 25, 2021
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As we all know bikes are hard to find at this time. I had been searching on the Trek website and through there I found the E’monda sl6 etap on West Michigan bike and fitness website, I called to confirm they did have the size I was looking for they did and I put a refundable deposit on the bike over the phone to hold till I could get there to check it out. A week later. All the staff was very helpful and curteous. If I didn’t live on the East side of Michigan they would be my go to bike shop.
Darron Schroeder
Darron Schroeder
Aug 26, 2021
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WMI Bike helped me shop for my first road bike - the Trek Domane AL 3 disc. When a fulfillment delay occurred from the manufacturer (Trek), they helped me find a comparable bike that was coming in sooner, and they allocated that bike for me. I ended up with a better bike - the Domane AL 4 Disc - a month sooner than I would have gotten the original. The service was great all the way from shopping for months for the right bike, to buying shoes, to test riding the bike in the parking lot. They even include a free 1 year tune up of my new bike. WMI Bike are very friendly and knowledgeable. I highly
Mark Kooienga
Mark Kooienga
Jul 31, 2021
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Great customer service. They had what I needed in stock, which is saying a lot these days. And the part is good quality. I'd definitely go back for future repairs