Today's Beauty Supply
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Black-owned and operated, and serving the Alton community since 2000, Today's Beauty Supply offers more than just affordable prices on hair and skin care products. We help you choose the products to look your best. The only place I buy my hair products because they have the best quality and the best customer service!. We want to help you continue to look good, feel good and do good! Keep up-to-date on the hottest trends, new product arrivals and our latest sales at Today's Beauty Supply.
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A family owned and operated business, Today's Beauty Supply has been part of Alton's Little Mexico neighborhood for nearly 20 years. This is why the shop offers the hottest products for the latest trends in African American hair, cosmetics, lashes and more.

Beyond the trendiest products, owner Benjamin Golley, his sister Angela Grubb and his son Jordan Golley offer something else: friendly service and knowledgeable advice to help you look your best.Benjamin, a lifelong resident of Alton and former chairman of the Alton Community Relations Commission, doesn't just want to make a profit with Today's Beauty Supply.
Find your perfect look! We have synthetic wigs, human hair wigs and human hair blend wigs in a variety of colors and styles. Swing by and try them on to find the wig that is just for you. Want to try a new do', but fear commitment? Extensions are perfect for adding inches or volume to your hair, and a new style to your look.
Reviews (6)
Jeff Puckett
Jeff Puckett
Aug 30, 2021
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Called 3 times to make sure they would be open till their posted hours, drove over an hour got to location 45 minutes before they were supposed to close and place was locked up and closed.
Karaoke Dee Dee
Karaoke Dee Dee
Nov 02, 2020
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The owner was very helpful in helping me decide which products were going to meet my needs. They also had products that I have had trouble finding at larger beauty supply stores. I am a very satisfied customer.
Mv Kelly
Mv Kelly
Aug 10, 2020
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This shop had everything I was looking for and more. Very polite and knowledgeable about the products. I'm not from here but I will come back!
Kay
Kay
Jul 30, 2020
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Great customer service! The store is clean and staff are knowledgable about products! I will be back.
Lance DeMond
Lance DeMond
Nov 11, 2018
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The owner could not have been nicer! Well very down to Earth great group of people working here . Keep up the good work! The shaved ice stand next door is a good treat on a hot day. Good priceing and fantastic selection ! I would recommended this place to my family and friends. πŸ’™πŸ’ͺπŸ‡ΊπŸ‡Έ #ouralton #myalton #community #lovebleedslove
Jennifer Harville
Jennifer Harville
Sep 28, 2018
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First off-You can tell they take pride In their business! The outside is just as Beautiful, clean & professional as the inside!!
Customer Service- She went way up and beyond what she needed to! Amazing Place, Amazing People Amazing Prices!!! Definitely suggest stopping by if you're ever in the area!! Xoxo
#sassyjenrocks β™‘ Can Not wait to go back for more goodies 😊