Hidden Hype Boutique
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Hidden Hype Boutique
Hidden Hype is a retailer for individuals who appreciate fashion. Based in the bay area, Hidden Hype is california's premier street wear boutique. Shop Men's, Women's & Kids. Enjoy a top to bottom shopping experience with a huge selection of graphic tees, hoodies outerwear, headwear, accessories, Sweat suits & More.

Hype Brands, great prices and amazing service. Hidden Hype is your one stop premium online store for all types of cool hoodies, beanies, pants and accessories. All the leading streetwear brands are available on our online store including Billionaire Boys Club, China Town Market, Kappa Crooks & Castles etc. So, just explore our exclusive streetwear online store and choose the best urban outfit for yourself.
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Hidden Hype was founded in 2011 by Rami Tannous in San Jose, California for those with a passion for fashion. Rami's vision was to create a brand that represented positivity, culture and roots for those who still love the chase. Quality, integrity and staying true to the brand is what's most important and Hidden Hype stands by these traits.
Hidden Hype, your premium streetwear boutique has brought for a complete range of long sleeve for men. Choose from the wide range of long sleeve tee and sweatshirts to keep yourself warm. All the long sleeves available on our online store are highly comfortable and attractive. At Hidden Hype, you can explore and buy the best quality long sleeves from all the leading streetwear brands.
Shop from the exclusive range of men crewnecks sweatshirts from the top street wear brands such as Publish Index, Stussy, Billionaire Boys Club etc. Hidden Hype has brought for you only top notch crewneck sweatshirts at pocket friendly prices. Get the fast and free shipping on all orders above $50.
Hidden Hype has brought for you the hottest collection of sweatshirts and hoodies for you. Become a trend setter by buying the cool hoodies from the best streetwear brands such as billionaire boys club and kappa. From black hoodie to white hoodie, we have it all to match your style and fashion. Choose from the hottest range of sweatshirts and hoodies to get that perfect street look.
Looking for exclusive range of jackets to keep you warm? If yes than we have the coolest collection of winter jackets for men to suite your personality and style. Explore our top range of men's winter jackets from the top brands such Kappa, Crooks & Castles, Karter Collection etc. Save big on your every purchase.
Reviews (21)
Tony Wyatt
Tony Wyatt
Sep 05, 2021
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The guy at the register was very condescending I made a purchase Friday and came in to return two items that didn't fit, he continues to ask me weird questions that had nothing to do with the transaction may I add he asks me for my id to match my credit card but when I made the purchase Friday that didn't happen, this guy needs to brush up on his customer service, I come in this store and shop regularly and today I think is my last time coming in here.......sorry not sorry but you can't treat people that way especially a regular, this guy treated me as if I was some scrub that comes in stores to
Ann Smith
Ann Smith
Aug 23, 2021
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We needed to get school clothes and were able to get everything in one spot. Perfect selection and great service.
Rachel N.
Rachel N.
Apr 20, 2021
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Super rude, absolutely horrible customer service and such an overcharge for shoes. Yelled at us as soon as we walked in even though I wanted to check out the shoes, I had my service dog with me big German Shepherd but they let a small dog come in. I didn't even want to explain that my dog was a service dog he was so rude! Never going to shop here save your money guys. I don't recommend this place I highly recommend the other shoe place here called Fresh Society and super accommodating too. Also said they would call me back for shoes a few months back and never once did. Also looked at
Kat D.
Kat D.
Mar 08, 2021
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Left the place with a bad taste in my mouth. Noticed the guy there was pleasant to the couple of ahead me but apparently I do not fit the mold on the sneaker culture. No greeting and he was only forced to look up from the computer when I a few questions for him. If your going to sell higher than Market value then please take the effort to providing customer service to EVERY single people who comes through your store. I will not be returning there are other sneaker resellers in the area that takes the time to make sure their customer are treated well.
Ty Dailey
Ty Dailey
Oct 15, 2020
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The staff is awesome! I have a pair of yeezys that I have been struggling to find a fit for and the staff came in clutch helping me find a shirt and suggesting bottoms that work with the whole fit. Thanks again guys!
Michael C.
Michael C.
Jan 05, 2020
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Great customer service. Belinda and Jeremy were very helpful when I was looking through the store. When I asked about a discount they said it was expired but they asked the manager and they let me use the discount. Jeremy talked about the rewards program which is great if you like the brands that they carry. Overall experience was great and I will be coming back again to pick up more Chinatown market clothes.
Lesley Arceo
Lesley Arceo
Dec 13, 2019
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Loved the vibe here, went in a couple days ago, Belinda helped us out. She was really helpful and showed us the new new ice cream graphics💧👀 def coming back, thank you again Belinda
Andrew O.
Andrew O.
Oct 18, 2019
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Best street wear shop in the Bay Area hands down. Service is always a-1 , product it's always fire , they carry they best brands and always have the newest collections, love the denim ( crysp and embellish ) and always keep me up to date on the newest stuff coming out through ig . Would 10 star it if I could .
Rita Ramirez
Rita Ramirez
Sep 15, 2019
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This store is really cool and has a lot of options. When I went Belinda was there and she was very helpful and very nice as well! I would definitely recommend coming here.
Jessica W.
Jessica W.
Sep 04, 2019
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I'm very disappointed. I've been to the store a few times to buy my boyfriend shirts and every time the owner was the one to help me. This particular time he wasn't there & I was helped by someone else, no problem there. I found a shirt in his size and proceeded to purchase it when I was told they have another in the back so they'll give me that one.

I gave my boyfriend the shirt, he liked it but didn't wear it until about a week or two after I bought it then came down stairs mad at me that I got the wrong size... which I didn't.. I was very careful to choose
Marcus Toro
Marcus Toro
Sep 02, 2019
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Came into Hidden Hype looking for some Yeezys and was helped out by Dallas which was very informative about them and had a positive attitude and seemed like he genuinely wanted to help me out. I ultimately bought a pair and was happy with the price not too much over retail. Also the owner was there helping out customers which is always nice to see. 10/10 would come back. Really nice vibe too
S. D.
S. D.
Aug 31, 2019
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The staff here is so on top of it every time I visit. Great inventory. I've been helped by Dallas and Drew multiple times with no trouble at all. They carry the latest drops from big brands, I'll be shopping here religiously. Thank you guys!
Luis Fajardo
Luis Fajardo
Jul 04, 2019
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I walked in this morning to shop for Christmas presents, and I got a lot of cool merch for my family. Belinda helped a lot, she showed me pieces for everyone in the family. Very nice and easy to talk to, will definitely come again!
Bobby Alder
Bobby Alder
Jun 25, 2019
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Jeremy and Baelinda definitely take care of me every time I go to the shop at Oakridge mall, a1 service, and they make personal connections to customers, will aim to make sure you get the most out of what your spending and enjoy the experience altogether
Al S.
Al S.
Nov 17, 2018
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Straight up my go to spot any time I need some gear! Stays up on all the new styles got all the hot as brands I can't go anywhere else. Also the staff are super attentive with any of your needs if you and Sarramonte Mall or in San Jose Oakridge definitely go see them. Even if you're not definitely worth the trip
Mike J.
Mike J.
Oct 05, 2018
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My guy Jordan and Cameron are legit. My first time here and they have been nothing but great with service and knowledge. Type of employees I want in my store working for me. I'll for sure be back
Akeem Joffer
Akeem Joffer
Aug 16, 2018
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Jordan was great at helping me find the shirt that perfectly matched my sneakers. He is very knowledgeable about the products in the store. He offered as much help as possible and went above and beyond to provide extradoniary customer service. I will be shopping with Hidden Hype again
Briana T.
Briana T.
Feb 24, 2018
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Hidden hype is my all time favorite go to boutique in the neighborhood. Every staff member I've came across when shopping there has given me awesome customer service & great vibes! Victoria and Tavi are very down to earth and seem like such hard workers, very helpful! Did I forget to mention the owner Rami? Awesome dude, phenomenal customer service, really knows his stuff. If you like to shop for urban, street wear even just looking for a good price with style and great customer service, this is your go to spot in the South Bay. They stock the dopest shoes, pants, shirts, sweaters, etc
Mike T.
Mike T.
Sep 07, 2017
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Honestly one of the best streetwear stores I've ever been to, the staff was especially welcoming as if I was apart of their family. Extremely friendly shoutout to Christian for helping me with information and overall great service to not only me but all the guests that walk through the door

Take no hesitation in shopping here I'd give 6/5 if I could

Okasama
Jason D.
Jason D.
Aug 09, 2017
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Omg I thought the Daly City location was great but this place is flat out amazing. The design inside looks like a museum rather then a store. They have the dopest clothing too. BBC is my favorite brand so I get all my clothes from here or Serramonte. The staff is friendly and knowledgeable too.
Sam H.
Sam H.
Jul 22, 2017
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Finally, something dope pops up in San Jose. They got it all from rare shoes to exclusive street ware brands that you can't find much places. They take their time in helping you from head to toe, not just trying to sell you a t-shirt to make the sale. I'll be back guys