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Uber Bike
Cruise through vineyards and orchards, rural farmland and coastal splendor, all within riding distance from our shop, right off the adjacent bike trail. Experience riding the type of bike professional cyclists ride, and see wine country in style. Sebastopol, town of Gravenstein apples and gateway to western Sonoma County, has a great bike center!

Located on the popular Joe Rodota/West County riding and biking trails, we rent and sell comfy cruisers, hybrids, and we specialize in high performance bike rentals for serious riders. We have great gear, snacks, excellent repairs and service, a knowledgeable, friendly staff, and a lounge to linger with fellow bike riders, fill your water bottle and pump up your tires.
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Denver Booker, an avid cyclist and bicycle collector, was looking for a way to turn his passion into a business and in 2011 Uber-bike was born. Working out of his home in Santa Rosa, CA, Denver started renting high-performance road bikes to people from all over the country and the globe.

Being located in one of the most popular areas in the world for cycling, as well as having an expansive and exciting rental fleet has made this business a huge hit: so big, in fact, that it outgrew the house.Denver decided to open the retail Sebastopol Bike Center to rent both his Uber-bikes and more universally popular cruising and hybrid bicycles.
As our local cyclists will tell you, road riding in this area provides miles and miles of beautiful scenery and nearly traffic-free riding. However, some our roads may not the best quality so we select bikes that would perform best on rough surfaces. We know that any bike is fine on smooth pavement but not all will do well on an uneven patched and pot-holed country road.
Whether you are looking for a state-of-the-art road bike, a casual cruiser, or something in between, we have it all. We also do trade ins on bikes, so if you're looking to buy, consider trading up. New or used, you can trust a bike bought at Sebastopol Bike Center has been thoroughly serviced and will be a great bike at a great price.
TRADE-INS AND BUYING BIKES: We are always open to discussing trade-ins and will buy bikes we feel we can sell. RENTAL FLEET USED BIKES: When we have them, we sell from our rental fleet which provides and great opportunity to get excellent uber-rentals for awesome prices, as well as cruisers, hybrids and e-bikes.
Whether you're new to the area, or want to try routes you've never done before, here are our suggestions for some great routes we love to ride and hope you will too. EASY RIDERS: If you're relatively new to riding these are routes which have hardly any climbs, and are mostly trail. This section also has some off trail, easier routes.
Reviews (26)
Daniel Egan
Daniel Egan
Dec 18, 2021
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I went in for two items that were definitely there in the store. It would have taken about 90 seconds to figure out what I needed, but instead he acted exasperated and tried to tell me that it would have been impossible to figure it out without bringing my bike in, which is untrue. I even had pictures, which would have solved everything instantly, but he wasn't interested in looking. He didn't want to help, he just wanted to charge me to do it, like I'm sure happens with all the rich folks and their fancy bikes around here. Its too bad, because I love small town bike shops and its a really cool
Christina Ward
Christina Ward
Aug 24, 2021
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I got a tune up for my bike today. They were done a a couple hours. Great service, fairly affordable, and they made sure I was set up to have a safe ride. Super cute shop. I will definitely be going back.
Lisa W.
Lisa W.
Jun 04, 2021
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I appreciate this local authentic bike shop with no frills- it's all about the knowledge, quality of work and this bike center has that.
Their prices are quite fair which is another plus!
James C.
James C.
Mar 03, 2021
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I took my old mountain bike here and they brought it back to life. Excellent service at a reasonable price. So happy to have my bike fixed! Thanks SBC!
Edwin Su
Edwin Su
Dec 21, 2020
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Great shop with excellent service and selection. They answered so many questions over Facebook messenger and were always quick to respond. Their team is extremely patient and attentive. They offered to help explain different technologies/features in case I wasn’t already familiar — using a wedge in hydraulic brakes when the wheel is off for instance.
Thanks to you all for being great! I’ve already recommended you to my cycling friends.
Tyler Burke
Tyler Burke
Oct 26, 2020
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Great local business with helpful staff. Gentleman who met me at the door helped me find the right bottom bracket tool for my bike and gave me some useful tips on adding easy details to my paint job. I appreciated the COVID measures they have in place too.
Robert Strzelecki
Robert Strzelecki
Oct 14, 2020
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I have spent the last six months visiting every bike shop in sonoma county. I have been searching for two bikes for me and my girlfriend. I showed up at the shop on a ride about twenty minutes before they opened and they come out talked for a minute, told me they were closed and said to come back after noon. I was on by bike at the time. I went home and came back just wanted to check out the spot, see their inventory. Maybe buy a tool or two. When I came back, eight miles out of my way on my bike just to check out a local spot show some support. I had to knock on the door. Wait five minutes for
Lily B.
Lily B.
Sep 21, 2020
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Went in today for a quick fix on my boyfriends bike. Amazing customer service. The man who helped fix my boyfriends bike was super helpful.

Definitely recommend this place and will be coming back for future bike fixes!

Thank you Sebastopol Bike Center!
Greg B.
Greg B.
Sep 18, 2020
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Just picked up a new bike from Sebastopol Bike Center. It was one of their rental fleet that was never used due to Covid, so got a pretty good dea - $2,000 for a $2,500 bike!

They've got a handful of newish and used bikes left. They seem to specialize in rentals, but with Covid, they've got a lot of extra bikes they are selling. They've got 2020 Scott Addict 10 full carbon bikes with Ultegra groupset and hydraulic disc brakes for $2,000. They've also got a sweet 2016 Cervelo with Ultegra Di2 electronic shifting for $2,400 in a 48cm, which is pretty nice. Plus lots of gear at
Gabriel Leuschen
Gabriel Leuschen
Aug 05, 2020
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My dad and I showed up to look for a mountain bike. When we asked about a specific bike he had hanging up he said he was too busy to take it down and let us look at it. When we asked questions about the bike he quickly and rudely answered with one word answers before we could even finish. I would take my money else where because they are too busy to sell you a bike.
Salem Poor
Salem Poor
Jul 24, 2020
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If you want garbage service, go here. Took my adult daughters bicycle into the shop for a complete tune-up. As soon as we got the bicycle home the chain fell off. Immediately took the bicycle back and they graciously redid the chain. Hauled the bicycle halfway across the country delivering my daughter to college. First day at College, the chain fell off the bicycle again. The bicycle also will not shift gears. Pretty certain we paid money for absolutely no service.
Jeffrey E.
Jeffrey E.
Apr 24, 2020
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During these times its always a good feeling to have essential businesses open. In this case our local bike shops..Went for a long ride and on the way back my back tire went flat..Called them and the owner was there and invited me to come right over. Great timing...He put the bike on the rack and found a nice long nail stuck in the tire...so much for puncture proof when it comes to those..He quickly replaced the inner tube and check to make sure the wheels were ok and got me on my way...I appreciated that he took the time to replace the wheel to make it fit properly and brakes were functioning
David Watson
David Watson
Feb 03, 2020
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We came here when my daughters brakes failed on the bike trail. They were able to fix the brakes right away. On the way out my bike got a flat and they fixed that as well. Very friendly and great service. They saved our Saturday! My daughter even got a new bike bell.
Anthony Grados
Anthony Grados
Oct 29, 2019
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Great experience buying a mountain bike after many year hiatus. Denver, the owner, was patient with my questions and test ride. I initially left having to think about it, only to return an hour later and purchase. Knowledgeable, friendly and professional service; highly recommend. Can’t wait to ride this weekend.
Liz A.
Liz A.
Sep 14, 2019
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Very knowledgeable and friendly group. Gave my daughter a free reflector and valve cover for her little bike.
Canary U.
Canary U.
Aug 29, 2019
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I brought my Trek road bike in for a rear-wheel swap out and a brake job. They completed it the same day. $40. The guy who did it (so bummed I never got his name) was super-nice.

I'm confused over the negative reviews. There is nothing wrong with this shop.
Jack H.
Jack H.
Jul 31, 2019
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Minimal inventory. Very small shop. Sells quality branded used bicycles. I wasn't sure if it was just me who experienced staff rudeness. But I see other posted reviews speaking of rudeness. I won't be going back to this store. I wanted to purchase an item but they didn't have the specific type so as I was leaving the guy asked if I was not going to buy & when I explained he gave me a sour attitude. Two star shop.
Tyneille S.
Tyneille S.
May 14, 2019
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Well...well...well. Maybe I should have checked the reviews before coming here. You're going to want to read this!!

Came across this shop and because we love supporting local businesses we decided to take a bike here for a tune up!
Initial employee was pleasant and sold us tubes, then we found out that the bike needed new tires! So I brought this bike in on a Friday, same pleasant employee again! Bike was ready the next day, nice and quick.
I pick the bike up Monday, different nice employee.
BUT...no offer to put it back in the truck for me. Then I went to three places in Santa Rosa with
Phillip C.
Phillip C.
May 05, 2019
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At first rest stop on Wine Country Century, Denver was able to fix my gears (which had been slipping) by eyeballing a bent hanger and straightening it out- even without proper tool handy. Impressive! He was very kind and got me on my way. And now all my gears work!
Mary F.
Mary F.
Nov 22, 2018
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This is a wonderful place. They have excellent service and great rental bikes. we recently rented bikes on a family vacation and were impressed with their customer service. The rental bikes were comfortable and well maintained. They were great about offering local riding tips. They even stayed late one day so we could return our bikes late.
Sharon S.
Sharon S.
Aug 09, 2018
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Just wanted to tune my breaks and maybe change a pad, the guy wouldn't give me a clear answer about timing and was rude in general. That's the second time I went to the store after the first time where they did an unprofessional job tuning my bicycle. I just drove to 15 min away to another store and my bike is already fixed. Never coming back and I really tried and wanted to like that store. :(
Craig O.
Craig O.
May 28, 2018
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These guys are great, fair, and trustworthy! Expertise in both old and new technologies. I had some difficult hard to diagnose noise coming from my full suspension mountain bike that they wouldn't give up on. They followed up with a part manufacturer, got a free replacement sent, all fixed and quiet again.
M. D.
M. D.
Nov 28, 2017
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Really nice I think it's a family-run place I heard the kid called the guy dad very friendly and reasonably priced I would definitely buy a bike here
Billy H.
Billy H.
Nov 09, 2017
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I recently purchase a used bike ( the best bike in the world as far as I'm concerned, Easy Racer Gold Rush) and invested in several upgrades which I needed to be put on it. Denver at Sebastopol Bike center did a fantastic job for a reasonable fee and made the experience a pleasure. This place has it all: good inventory, people who know what their talking about, technical and mechanical expertise, and are passionate about this sport, great location (easy parking) and they do business like so many other companies in town that make you want to be in Sebastopol.
Eric S.
Eric S.
Jan 23, 2017
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Did not make any attempts to guarantee a warranty on a broken product that was brought back into the store now I'm taking time to call the company direct to get a replacement. Didn't even take the time to call the company horrible customer service.
Raphael M.
Raphael M.
Oct 01, 2016
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Good quality bikes and amazing service. Efficient and nice. Really get you on your way quickly with all the info you need