Rice Fruit Farm is the breakfast, lunch, ice cream, and bakery spot you must visit in New England! Find us conveniently located in Wilbraham, Massachusetts. Roots run deep here, having been established by Wilbraham, MA farmer and preserver of nature, Jesse Rice in the late 1800s. He and his family built something special, and for nearly a century, offered responsibly grown fresh produce and home-baked goods.
After years of restoring & renovating the original Rice family farm-stand, we reopened and honor those traditions. Rice Fruit Farm is a well worth destination from anywhere in New England and beyond. We are known for our famous breakfast sandwiches, in-house bakery muffin tops, homemade ice cream & more!
After years of restoring & renovating the original Rice family farm-stand, we reopened and honor those traditions. Rice Fruit Farm is a well worth destination from anywhere in New England and beyond. We are known for our famous breakfast sandwiches, in-house bakery muffin tops, homemade ice cream & more!
Services
Rice Fruit Farm is the breakfast, lunch, ice cream, and bakery spot you must visit in New England! Find us conveniently located in Wilbraham, Massachusetts. We bake, you take! Fill out an order form to place your Thanksgiving pie order. Then pick up your delicious pies baked each day! Choose from Apple, Pumpkin, Pecan, Strawberry Rhubarb, Fruit of the Forest, Blueberry, Peach, Cherry, Chocolate Cream and Dutch Apple pies.
Rice Fruit Farm is the breakfast, lunch, ice cream, and bakery spot you must visit in New England! Find us conveniently located in Wilbraham, Massachusetts. From the Mass Pike Take exit 7 (Ludlow) to Route 20 East and bear right then take an immediate sharp right onto Main Street in Wilbraham. From the Mass Pike take exit 8 (Palmer) to Route 20 West and take slight left onto Main Street in Wilbraham.
Reviews (24)
Marianne M.
Jan 22, 2022
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Marie H.
Jan 15, 2022
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There is no place better! Can be very busy in the mornings but id recommend going in the mornings because they do tend to run out of certain items in the afternoon. Love the bagel selection, coffee and teas are delicious. Tons of pastries as well. The environment is wonderful, staff is very kind. Parking can get full but they have extra spots across the street. There is seating or you can grab and go. I love everything about this place!
Katie G.
Dec 29, 2021
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Great place for a bagel/breakfast sandwich. Order ahead online or expect to wait (especially on weekends)! FYI they put two eggs on them, but the bagels are huge so if you ask for only one I didn't love the egg to bagel ratio, hah! Their muffin tops are huge, great to share.. and super delicious. I even like them a day or two later when the edges get a little chewier! (Only if you leave them in the box, they get soft if you out them in an airtight, sealed container. Love their chai tea latte, very tasty and not too sweet.
I've been to Rice's several times for their ice cream and
I've been to Rice's several times for their ice cream and
Ashley Potter
Nov 02, 2021
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Wanted to leave this review after a visit I had with my friends earlier today. On a Sunday morning, the place was crowded, with a line out the door. We were a little unsure about whether or not to get in line as we knew it would be a long wait, but were glad we did.
First, let me just say that the staff who work the registers on the weekend are a godsend. The line moved quickly and efficiently despite how busy they were, and the girl who took my friend and I's orders deserves an extra kudos as she was willing to answer our questions and even make suggestions despite the fact that it was so busy
First, let me just say that the staff who work the registers on the weekend are a godsend. The line moved quickly and efficiently despite how busy they were, and the girl who took my friend and I's orders deserves an extra kudos as she was willing to answer our questions and even make suggestions despite the fact that it was so busy
Nicole L.
Oct 25, 2021
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Whenever I'm in the area this is a must stop. One of the best breakfast sandwiches around. Staff is very friendly and even know some customers by name. I'm typically in the area during the fall and get lucky enough for their apple cider and cider donuts. There's plenty of place to sit down and enjoy your breakfast both inside and out. It's also a great place to get some work done as they have wifi available. There's even a freezer section if you want to take some frozen food home. Don't think twice about this place, just go!
Rosi Playz
Oct 18, 2021
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Annika Glass
Oct 14, 2021
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Pay higher wages so you can get someone other than under-staffed teenagers in your kitchen. I just waited 45 minutes for a bagel sandwich that ended up being made wrong. Phone ringing off the hook, no way to correct mistake.
Very disappointed in the management of this restaurant. I have worked in the industry and this level of poor service is just inexcusable. Do better.
Owner response is that there will “always be a delay” and simultaneously says he can’t find workers to work their odd shifts. If you pay higher wages, people will work your shifts. You will be fully staffed instead of boasting
Very disappointed in the management of this restaurant. I have worked in the industry and this level of poor service is just inexcusable. Do better.
Owner response is that there will “always be a delay” and simultaneously says he can’t find workers to work their odd shifts. If you pay higher wages, people will work your shifts. You will be fully staffed instead of boasting
Gabbie C.
Oct 10, 2021
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Marie Santos
Oct 02, 2021
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Our family has consistently gone to Rice Fruit Farm and has consistently received bad service. The place is over run with teenage workers that have absolutely NO customer service skills. They very frequently get our orders wrong. Today, however, was the worst and has finally prompted me to leave this review. It is National Cone Day so as a treat, we decided to go after school. We arrived and there was no line whatsoever. We waited in front of the window and were seen by the two teenage girls in the ice cream store. They did not acknowledge us or bother to tell us, "We'll be with you in just a minute
Lady B.
Sep 07, 2021
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Woah. Every single thing we ordered was delicious!
The muffin tops were soft and flavorful and moist. We tried the corn as well as the pumpkin with cream cheese. Amazing!
The ice cream was solid traditional ice cream vs the annoyingly fancy and overly rich ones from places like Salt & Straw. Don't sleep on the grape nuts flavor... It is inspiring me to make my own version of it. The coffee Oreo ice cream was a rad treat and was our favorite. Wish I could ship a gallon home! Haha.
The hot and spicy bagel sandwich was buttery and filling and perfect.
They didn't have any fresh
The muffin tops were soft and flavorful and moist. We tried the corn as well as the pumpkin with cream cheese. Amazing!
The ice cream was solid traditional ice cream vs the annoyingly fancy and overly rich ones from places like Salt & Straw. Don't sleep on the grape nuts flavor... It is inspiring me to make my own version of it. The coffee Oreo ice cream was a rad treat and was our favorite. Wish I could ship a gallon home! Haha.
The hot and spicy bagel sandwich was buttery and filling and perfect.
They didn't have any fresh
Dominic Sychtysz
Aug 15, 2021
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Jaime P.
Jul 19, 2021
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Sho R.
Jun 01, 2021
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It's a nice small farm store. I went there mainly for ice cream. One disappointing thing is that they only allow 2 flavors even in large cup. First one, I went for black raspberry and pistachio, both of which were decent flavors. Second one I ordered a monkey business and purple cow. I got the monkey business, which ended up my favorite flavor. Instead of purple cow I got some other flavor with pretzel, which was not my favorite. I would say their muffin tops were the best. I went for a blueberry one and a raspberry one with cheese, both of which were good.
Monica Cabrera
Mar 11, 2021
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A friend recommended this place because apparently it was “super good” and he absolutely wasn’t wrong. I ordered a breakfast sandwich which was too delicious to the point where I made my husband go in there and bring me a milkshake and a few cookies. Those were also great! I would of ordered more foods to try but we had to leave. Good thing we live 10 minutes from it bc we’ll be coming here a lot!
Rachel W.
Feb 27, 2021
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Jacob Freedman
Feb 25, 2021
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If I’m being honest I’d give 3.5 stars but I’ll just give 4. It’s a nice place to go around here considering what else is around. But, it is a little overrated for what it is. The food is good but it’s nothing to geek over. I also must say the wait times are absolutely ridiculous. They seem to be understaffed or they’re just putting every single mobile order in front of every current order. I sat for over 25 minutes waiting for my order. I watched two separate groups sit down, eat, and leave before I even got called, at two different times.
I feel like mobile orders are another issue
I feel like mobile orders are another issue
Sarah M.
Nov 28, 2020
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I called the day before Thanksgiving asking if there were pies available. They said that they had a lot, and that it would be fine to come pick up anytime. This was great because everywhere else was completely out. I asked if they were homemade, and the person I spoke with confirmed that they were. It was my first time here, and everything looked so good and it was cute inside. We picked up the pies and a couple hot drinks, which were very good. However, the pies were definitely frozen/pre packaged. I could have gotten the equivalent from stop n shop and would have been better. Definitely not worth
Molly B.
Oct 30, 2020
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Donna M.
Aug 22, 2020
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Amanda S.
Aug 16, 2020
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Steven B.
Jul 04, 2020
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Wow. Super delicious breakfast spot!!! I get the Spicy on a croissant. I add tomatoes and avocado. It is seriously amazing. I go every Saturday and Sunday morning now. They have a huge variety of awesome bagels...i had the hot & spicy and the french toast before. Both were delish! I also bought two of their homemade pies...strawberry rhubarb and also their Fruit of the Forest pie! Both were outstanding!!! Definitely go!
Akisha M.
Sep 20, 2019
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A friend of mine suggested this place and there was a coupon in the val-pak mailing. What a great find. We went very early September and the trees were plentiful. Parking is a little tricky because this is a very popular place and rightfully so. You can purchase a bag to place your picked apples in and you wait for a tractor ride to the apple orchard. We had a five year old in our party of nine so we paid 5.00 per person for a private ride in the horse drawn ride. *****horse ride is CASH only****What an experience!! They even let the dog ride!! The only caveat with the horse ride, is that it&apos
Mike Henshaw
Jan 05, 2019
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Great place to grab a breakfast sandwich. On a bagel, ciabatta roll or croissant. Everything is made to order. Indoor and outdoor seating is available. Ice cream is made on site and available year round. Free Wifi throughout the premises. Parking is rough whenever it's busy though. Definitely worth checking out!
Steve Powell
Aug 11, 2017
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