The Good Life Grocery
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The Good Life Grocery is a complete natural foods store located in the Potrero Hill and Bernal Heights neighborhoods. We offer traditional, organic and specialty groceries, a full service deli and fresh foods department, a great cheese selection and awesome and affordable conventional and organic produce. We have extensive beer, wine and spirits options available at our Bernal Heights location.
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The long-time General Manager, Samantha Zuvella joined Kayren Hudiburgh as a co-owner. Kayren has been with The Good Life Grocery since 1976. She continues to lead the Produce Department, as well as Public Relations and Community Engagement for The Good Life Grocery.

Samantha, a third generation Potrero Hill resident, started her career at The Good Life Grocery in 2004 as a Courtesy Clerk and has been capably leading both stores at General Manager since 2016.Dedicated to GLG's mission of providing healthy, natural, and fair-priced food to the San Francisco community, Samantha is committed to maintaining and improving the great shopping experience for customers and a great working environment for employees.
Our produce is the freshest! We support small farms and local producers and offer a full selection of organic and conventional fruits and vegetables. At our Bernal location we have the best selection of wine in the city, and a wide selection of craft beers and spirits. We offer roasted rotisserie chickens, fresh salads, hot soups, sandwiches, and a variety of lunch and dinner entrees.
We strive to create a rewarding and fun workplace. We are looking for reliable and energetic people to join our team. Full time and part time positions available at both the Bernal Heights and the Potrero Hill stores. We provide growth opportunities for our employees, including on-the-job and off-site training and many occasions for promotion.
The vitality of San Francisco neighborhoods has a lot to do with the small businesses that take root, sprout, and grow, intertwining with the people who live and work there. When people shop locally, the whole community benefits. Small businesses provide goods, services and employment opportunities for local residents, and these businesses also give back to the community.
Reviews (9)
K. G.
K. G.
Jul 17, 2021
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Constantly- changing inventory, so don't get too attached to anything. Do NOT put your produce in baskets or shopping carts where dogs are allowed to ride while staff ignore it. True service dogs would NEVER be in a shopping cart, and it's against health code. I love dogs, but NOT near my groceries!
Lynie Arden
Lynie Arden
Dec 07, 2020
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I love this store! The people working there are so friendly and welcoming. The produce department, though a small area, has a great selection and everything is fresh. Good quality meats, lots of my favorite organic items, and the best tasting premade meals I've ever found in a grocery store. So glad this place is in my neighborhood, but I'd cross town to shop here.
Anant Handa
Anant Handa
Sep 07, 2020
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Fantastic neighborhood market with nice staff. They pick their selection carefully given the small size, and punch above their weight in produce and fruit quality. Super happy to have them in my neighborhood!
Donovan Lacy
Donovan Lacy
Dec 31, 2019
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Great spot for a quick grocery or for that one item you need to finish your recipe. The staff is always very friendly and knowledgeable. I would give them 5 stars if they had a few more items, but overall a great neighborhood grocery store.
Ebony Deluna
Ebony Deluna
Nov 13, 2019
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This place is amazing. Everytime I'm there I'm blown away. Their produce is so abundant of a large variety at competitive prices. Their meat and deli counters are unbeatable. I tried their seafood salad (with tomatoes and corn) and omg! I also got their curry tofu salad and buffalo chix salad. All great! I'm so happy to have this around the corner.
Amy Bell
Amy Bell
Sep 27, 2019
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I never knew this grocery store was here. They have a good selection of everything you would need for one stop grocery store shopping. Have a nice variety of ready to eat and deli items. Only downside was the cost of items, but being the main grocery stores downtown I understand.
Leona Liea
Leona Liea
Jun 12, 2018
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The Good Life Grocery is the way to go if you are looking for fresh produce at a reasonable price! Nothing is better than seeing the The Good Life Grocery bright yellow bag waiting at your doorstep before you leave in the morning. Consistently, deliveries for us have been before 8am which is almost unheard of for other companies. Even if deliveries aren't that early, everything stays fresh in the bag & you can get your favorite weekly staples along with an array of bread, snacks, yogurt, etc that you may not necessarily see at your local grocery store or Whole Foods for that matter.
Evette Outlaw
Evette Outlaw
Jun 04, 2018
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The Good Life Grocery is SO awesome. The products were so fresh and high quality. The produce was honestly incredible and they have so many options to choose from. Customer Service is also A+, which is a rarity. I truly look forward to the next yellow bag on my doorstep! Btw, get the fresh tzatziki (they never have that at the grocery store, but The Good Life Grocery brought it to my door). Thank you for existing, The Good Life Grocery!
Yingyin Shi
Yingyin Shi
Aug 02, 2017
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Convenient neighborhood grocery store, small space but clean, good variety of choices considering the size. You can find most basic things - fruits, veggie, poultry, meat, dairy, bread, canned food, etc. The cheese section is pretty good and reasonably priced to San Francisco standard.