The Darkside Initiative
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The Darkside Initiative
With over 21 years of business, The Darkside Initiative has defined itself through its dedication to providing the best product available throughout the world to San Francisco. We believe in products that are exceptionally crafted and made to last, with an emphasis on uniqueness created through design and quality.

We have endured through various ebbs and flows in the market including trends that have come and gone. In spite of the changing landscape, we have established our own place through our vision and concept that has withstood the test of time. Our business philosophy throughout the years has remain unchanged: seek to provide the best product for our customers.
Reviews (15)
Jerome White
Jerome White
Feb 25, 2021
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Great shop with wonderful raffles and service. I won a raffle but was unable to claim my prize on time due to circumstances, but the raffle was completely legit and fair! Shout out!
David Russell
David Russell
Oct 24, 2020
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Well made clothing and gear, hard to find elsewhere. I love this store!
Nate Geiger
Nate Geiger
Jan 28, 2020
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I bought a pair of shoes in the wrong size, and even though the item was non-refundable they made an exception for me. I always appreciate this as a customer as it illustrates that money is not the only concern, the customer's experience is as well.
Hoboturkey
Hoboturkey
Jan 02, 2020
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Great selection of clothing and shoes, lots of brands that are hard to find in normal brick and mortar stores. Would give 6 stars.
Shangwei Yu
Shangwei Yu
Sep 22, 2019
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This is a dope place if you want to get NEIGHBORHOOD stuffs. Below is the T-shirt that I bought from this stote.
Antoine Roger
Antoine Roger
Jul 06, 2019
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I went to the Darkside Initiative out of curiosity, since I don't consider myself as a sneaker fan. But boy, do they deliver! Fancy store, helpful and passionate people, and just like that I got out with a pair of Nike Cortez Stranger Things kicks. Which is fortunate, since they are sold out in my country (France).
And it is a 5 mn walk from the Coit tower for fellow tourists. Check it out, you won't be disappointed. La bise !
An Anh
An Anh
Jan 12, 2019
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Ordered a pair of shoes online for a Christmas gift. Shipping was very fast and the merchandise was well wrapped. This is how all online shopping experiences should be. Thank you!
Rafael D.
Rafael D.
Aug 28, 2018
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Awesome store with various types of street wear like Neighborhood, Cav Empt, Carhartt, Nikelab and Wtaps. Nice selection of shoes (mostly sneakers), bags, and accessories. The employees were really chill and very helpfull. I'll definitely come back again!
Ronny Miller
Ronny Miller
Feb 25, 2018
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I couldn't be more proud of Colin for getting the new Darkside together!!
Jeremy Reyes
Jeremy Reyes
Aug 29, 2017
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Good selection of higher end streetwear labels. The workers are kinda lame tho. I asked them if there were any other shops like theirs that I could visit and they acted as if they didn't want me to shop anywhere else.
Lee
Lee
Jun 14, 2016
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I love shopping local! The guys are as easy going, helpful and friendly as you'd hope. I'll soon be able to say "I shopped there before they blew up," becase they're definitely going to continue to do bigger and bigger things there!
David Russell
David Russell
Jul 10, 2015
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They have more then just sneakers. I always find something I like, shorts, pants, a shirt. And the quality is AAA+++. Nice job Colin, as usual!
Erol H. Sinan
Erol H. Sinan
Dec 16, 2014
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Props to the initiative for the dope customer service. ordered a pair of limited ed. kicks on friday and received them monday- on the east coast.
Joshua Baro
Joshua Baro
Aug 13, 2013
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These guys are awesome and they stock the best brands around. Very knowledgeable, helpful, and friendly staff. Check it out!
Ziru Xiao
Ziru Xiao
Jun 30, 2013
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A salesperson there really pissed me off once. I bought a tshirt and was ok for me when I was at the store then I came back home and found it was a lot loose on the shoulder. was trying to exchange and couldnt find my size. At last I decided to return it but a sales said no just because he said I tried it on and they have some kind of policies for rejecting returning even tho the tag is still on it. I would never come again and suggest my frds to buy stuff there.