Jimmy Williams Productions

Whether I create a scenario or capture it spontaneously, I always start with - how do I want this image to feel? This involves opening myself up to the moment and trusting my emotions to dictate and inspire a compelling story. It's also about building a connection or a feeling of familiarity with subjects that allows me to see their truly vulnerable, unguarded selves.

These emotions are raw. For over thirty-five years, Jimmy Williams has had the privilege of working on countless assignments with a myriad of creative minds. With every shoot - be it advertising, editorial or personal - he succeeds in transforming distant ideas and emotions into tangible pieces of art.