We are a recognized leader in combining the hard science of statistical analysis with the operational realities of dynamic marketing and media strategies. Our approach quantifies the impact of marketing campaigns, media costs, customer experience, service, pricing, brand affinity, inventory, macroeconomy, competition, and many other factors on your sales and revenue.
We enable you to define the key performance indicators that are driving your business, make effective adjustments to your marketing strategy, establish a platform for on-going insights, planning, optimization, and drive continuous marketing performance improvement efforts. Browse our case studies, review the science of omnichannel attribution modeling & optimization, and explore the opportunities that exist between our two companies.
We enable you to define the key performance indicators that are driving your business, make effective adjustments to your marketing strategy, establish a platform for on-going insights, planning, optimization, and drive continuous marketing performance improvement efforts. Browse our case studies, review the science of omnichannel attribution modeling & optimization, and explore the opportunities that exist between our two companies.
Services
We offer advanced econometric and research solutions to your business problems. We uniquely combine our team's master's and doctoral degrees in statistics, economics, sociology, psychology, business, and computer science with our consortium's three decades of combined experience in media planning, creative development, project execution, and media analysis to generate an unparalleled synergy between media, creative, art, and science.
Our services include software-supported, proprietary solutions in econometrics, customer targeting & segmentation, market research, performance tracking & reporting, and organizational development. Each of these solutions is built around a comprehensive platform that is designed to bring the full power of quantitative analysis to your business.
Not only can you continuously improve year-over-year performance, but you can also adjust to combat a negative economy, minimize Cost-Per-Sale, maximize revenue, and set media ROI targets year-over-year, and much more. Establish a quantitatively grounded approach to media & tactic effectiveness measurement to enable management of feeder market ROI, maximize website traffic and reservations, and increase loyalty program participation.
Omnichannel Attribution Modeling & Optimization - The Science and Utility of Quantifying All-Media ROI, Roy W. Ralston, Ph. D., Polaris Research Inc., 2009. Please contact us for a copy of this white paper. Customer Segmentation & Targeting - Leveraging Analytic Modeling to Continuously Improve Direct Response Performance, Roy W. Ralston, Ph.
Our approach to Omnichannel Attribution Modeling & Optimization (Omnichannel Optimization) combines the best of both marketing mix modeling & optimization (MMMO) and multi-trait attribution (MTA) into one integrated, comprehensive, and powerful omnichannel decision-making platform.
The platform leverages machine learning (ML) and artificial intelligence (AI) methodologies to drive all performance marketing, optimization, and planning capabilities at a client's portfolio (i.e., footprint) level, all 210 Nielsen US DMA's, and an unlimited number of stores or locations.Access is available 24 hours a day throughout the year.
The platform leverages machine learning (ML) and artificial intelligence (AI) methodologies to drive all performance marketing, optimization, and planning capabilities at a client's portfolio (i.e., footprint) level, all 210 Nielsen US DMA's, and an unlimited number of stores or locations.Access is available 24 hours a day throughout the year.
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