Lucid saved me time and money by explaining the different non-traditional ways I could utilize their services. The days of a one size fits all real estate brokerage are gone. If you want to save money, receive better service, get a higher price, and truly be "wow'd" look no further." Lucid Realty is the key to smarter buying and selling.
We save you money on all your real estate transactions with our buyer rebates and discount commissions. S&P Dow Jones CoreLogic released their July Case Shiller home price indices this morning with another national record set for single family home price appreciation over the last 12 months - 19.7%.
We save you money on all your real estate transactions with our buyer rebates and discount commissions. S&P Dow Jones CoreLogic released their July Case Shiller home price indices this morning with another national record set for single family home price appreciation over the last 12 months - 19.7%.
Services
We rebate a portion of our seller paid commission to you. Because real estate commissions in Chicago are so high on more expensive homes we use a sliding scale to determine our target commission - which is a lot less than the traditional real estate companies make. Everything above that amount we rebate to you.
We are one of the few realtors that give cash rebates to homebuyers throughout the Chicago area. You pay us an hourly rate and you get the commission! Makes the most sense for buyers that know exactly what they want and don't need much help. We may be the only real estate brokerage that will work by the hour.
More comprehensive marketing of your home than many traditional real estate brokerages despite charging less. We carefully moderate our real estate agents' workload so that you can receive the attention you need. We attend every showing** and, unlike other real estate agents, ours don't turn down showings due to scheduling conflicts.
Relocating to a new city can be a daunting challenge but we can vastly simplify the home buying process for you. We will enable you to conduct your research on homes for sale in the Chicago area while still enjoying life in your current home. We are experts at working with home buyers remotely, leveraging the latest technology to extend your reach.
For years Gary Lucido had been perplexed by the residential real estate brokerage business. Many of the agents he had encountered over the years just weren't that impressive and the commissions were exorbitant. It was no surprise that the FTC had investigated the industry for anti-competitive practices going back to 1995.
Reviews (28)
Morgan H.
Jan 27, 2022
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We used Lucid for a recent home purchase and it was a great experience. We saved a ton of money and Lucid was there to support us each step of the way. It’s a great balance for people who are willing to do some of the house hunting themselves (we used their hourly pricing structure rather than paying full commission). I would definitely recommend this to anyone (especially if you are as frustrated by the real estate industry as I was - This is legitimately the next logical step in real estate and Lucid is leading the charge).
Miss K.
Jan 05, 2022
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Lucid Realty's flexible fees/commission are the wave of the future in home buying and selling. We had an 5 star experience selling our home with Marco Mejia in the fall of 2021. He was data driven, helped us price appropriately, gave great advice during negotiations, and was wonderful to work with. We paid hourly and took the 2.5% commission as a rebate, and saved SO much money in the process. I would highly recommend and definitely use LR again.
Kristy Mallari
Jan 03, 2022
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My husband and I just bought our first house and are so grateful to Sari! With this competitive market we are in she always kept us reassured! We were able to find our first home quite quickly! Everything ran smoothly all the way to closing. Sari is beyond knowledgeable and answered all the questions we had, and let me tell ya we had a lot! 😆 As first time home buyers I would definitely recommend Lucid Realty in buying or selling your home! Thank you, Sari, for making this process easy for us!
John Arrington
Nov 04, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We worked with Gary several years ago when we bought our Condo, and went back to Lucid Realty when we sold. Worked with Denise who did a great job for us. We highly recommend Lucid realty, for both their excellent work and their reduced commissions!
We worked with Gary several years ago when we bought our Condo, and went back to Lucid Realty when we sold. Worked with Denise who did a great job for us. We highly recommend Lucid realty, for both their excellent work and their reduced commissions!
Dan Dubbeld
Oct 21, 2021
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Kelly Zen
Oct 03, 2021
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Narendra V.
Jun 23, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We worked with Gary to buy our house. He is great to work with and I would highly recommend his company. Working with their business model ended up saving us a good deal of money at the end of the purchase. Gary is also able to provide market color and comp analysis to help you in the offer process.
We worked with Gary to buy our house. He is great to work with and I would highly recommend his company. Working with their business model ended up saving us a good deal of money at the end of the purchase. Gary is also able to provide market color and comp analysis to help you in the offer process.
Anne Orlowski
Dec 12, 2020
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Eddie from Lucid Realty recently sold our Chicago condo. We were very happy with the level of care and communication we received from Eddie, particularly as we live overseas. He made the process very easy for us and put us at ease, as we knew he would, as we had also purchased the condo through him 8 years ago. Thanks also to Sari Levy for her ever helpful advice.
Beth K.
Jul 15, 2020
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Marco Mejia guided us through our home sale each step of the way, and delivered service beyond our expectations. Marco and the Lucid team really understand the Chicago real estate market, which helped us obtain the best selling price our home. Besides being a wealth of knowledge, Marco was always very responsive, calming, and professional.
Lucid combines the resources and knowledge of a larger firm with the white glove treatment of a smaller firm.
Lucid combines the resources and knowledge of a larger firm with the white glove treatment of a smaller firm.
Phil S.
Jan 21, 2020
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We engaged Eddie and Lucid to sell our elderly mother's long-time residence. Based on Eddie's recommendation, we elected for the option of hourly work, with a commission rebate. Although we had one transaction fall through with the buyers backing out, we still saved roughly 30% with the commission rebate.
Eddie was extremely patient in explaining the whole process to my family, many of whom have never participated in a real estate transaction before (my mother had owned the house for 40 years). Eddie gave us common sense advice on how to proceed with the sale, from what we should
Eddie was extremely patient in explaining the whole process to my family, many of whom have never participated in a real estate transaction before (my mother had owned the house for 40 years). Eddie gave us common sense advice on how to proceed with the sale, from what we should
Nico S.
Oct 28, 2019
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We worked with Gary of Lucid Realty on the purchase of our home. He did an outstanding job. Gary is very honest and responsive, and was very analytical when helping us evaluate the property and negotiate with the seller. He also helped us save a lot through a commission rebate. We can highly recommend Lucid Realty and they will be our top choice for future real estate transactions.
Catherine Jefferys
Sep 27, 2019
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We had an excellent experience with Lucid Realty. We used them as our buying agents for a property purchase in June 2019. Our agent Marco really knew his stuff, was very easy and friendly to work with and gave us great advice on holding our offer steady. Everyone else I met or spoke to at Lucid was also highly professional. The business model makes so much sense, I can't understand why everyone doesn't use Lucid as their buying agent! I would highly recommend and would use again.
Nick D.
Sep 19, 2019
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Lucid Realty was the perfect model for us when my fiancee and I decided to move forward with buying a home. We had done significant research upfront through various online listing platforms and had decided the neighborhood and price range we wanted to be in. When we found a property that we really liked and wanted to move quickly, I contacted Lucid to understand both their rebate model and their hourly model. Lucid's willingness to share a significant portion of the commission with their clients while still performing at a high level was very attractive and better than any other providers
David A.
Aug 07, 2019
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The difference between Lucid and most other firms is simple.
Most real estate agents have only worked in real estate -- one of the most backward, corrupt, local industries, with minimal competition, anti-competitive licensing, and a collusive commission structure that puts the customer's interests dead last.
The whole industry is horrible and they don't even realize it, because it's all they know. When Amazon says "fast" they mean same-day delivery. In real estate, appraisers say "fast" when they mean -- I'll get it done next week...maybe.
Lucid&apos
Most real estate agents have only worked in real estate -- one of the most backward, corrupt, local industries, with minimal competition, anti-competitive licensing, and a collusive commission structure that puts the customer's interests dead last.
The whole industry is horrible and they don't even realize it, because it's all they know. When Amazon says "fast" they mean same-day delivery. In real estate, appraisers say "fast" when they mean -- I'll get it done next week...maybe.
Lucid&apos
Retired Handyman Rich E.
Aug 30, 2018
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We were Portage Park homeowners who were moving to be closer to family. Marco was the newest of the four realtors we interviewed. He believes the trend up Milwaukee Avenue from his old neighborhood (Ukrainian Villiage), the proximity to transportation, and the improvements all around the area made Portage Park a good investment. He moved his family to Portage Park to back up that conviction.
Marco was the fourth of the realtors we interviewed, and believed the others undervalued a home that we've been upgrading for decades. We trusted his judgement, liked the way he planned to analyze
Marco was the fourth of the realtors we interviewed, and believed the others undervalued a home that we've been upgrading for decades. We trusted his judgement, liked the way he planned to analyze
Dani O.
Jul 07, 2018
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We are from out of the area and really wanted an agent with experience, knowledge and a personal touch. We were referred to Lucid Realty and Marco back in 2014 to buy a place and he proved to be the perfect agent for us. His knowledge, patience and commitment to making sure we got the best place back then was just the beginning. Throughout the years, he has always been available to help us with any question or service that we have needed and when it came time to sell, he guided us perfectly in getting the property ready for sale. If you want an agent that goes above and beyond, and truly listens
Pawda P.
Mar 07, 2018
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I honestly don't know where to begin - and if you look at my other reviews you'll see "finding words" isn't usually a problem for me.
I worked with Marco on the sale of my condo and couldn't be happier. I had met with several agents before finding Lucid and while I liked all of them, Lucid's commission structure interested me greatly. Marco and Gary came to see my condo and I shared with them where I wanted to be price wise. I thought my expectations were in check, however, they firmly believed that my property was worth a large 10+% more than I thought it
I worked with Marco on the sale of my condo and couldn't be happier. I had met with several agents before finding Lucid and while I liked all of them, Lucid's commission structure interested me greatly. Marco and Gary came to see my condo and I shared with them where I wanted to be price wise. I thought my expectations were in check, however, they firmly believed that my property was worth a large 10+% more than I thought it
Kris K.
Jan 09, 2018
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It's hard to know where exactly to begin. We had such a wonderful, pleasant experience with Lucid. The entire team and our specific agent, Seng, were very responsive from day one. Every call and email was answered/returned within an incredibly reasonable time frame (and I mean almost immediately or within 15 minutes usually).
For the purchase of our previous home, we used a different realtor, but found they did not fit our needs for the purchase of our second home. Hence, our internet search leading us to Lucid.
Here's the deal, we were looking in a very specific neighborhood that
For the purchase of our previous home, we used a different realtor, but found they did not fit our needs for the purchase of our second home. Hence, our internet search leading us to Lucid.
Here's the deal, we were looking in a very specific neighborhood that
Andrew M.
Nov 22, 2017
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Daniel S.
Apr 30, 2017
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Denise Mitchell did an amazing job helping us buy our new house in Lakeview. Just before closing, there was a leak at the property that did a lot of damage. It was a stressful situation, particularly because the sale was being handled by a relocation company and it was difficult to get the information we needed. When our bank suddenly insisted we schedule a second home inspection to ensure the water damage had been repaired, we contacted multiple inspection services, but no one could come to the property quickly enough to meet our bank's deadline. Denise connected us with a wonderful home
Larry P.
Aug 05, 2016
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As an owner and one-time resident in a prestigious Loop property since 2005, I was dreading the sale of our home. Selling a home from 800 miles away was not a process I was looking forward to. We became "reluctant" landlords in 2010 after we moved out of the Chicago area and were unable/unwilling to sell due to the dreadful real estate market.
In June of 2016 I closed on the sale of my condo after two short months on the market!
I have bought and sold many properties in the Chicago area during my life so I was initially skeptical when I learned Lucid Realty was a "discount broker
In June of 2016 I closed on the sale of my condo after two short months on the market!
I have bought and sold many properties in the Chicago area during my life so I was initially skeptical when I learned Lucid Realty was a "discount broker
Jordan K.
Jul 31, 2016
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I've used Lucid Realty twice; once as a buyer and once as a seller. I've also used agents from two of the big real estate brokerages in town. Lucid Realty provides the same full service at a fraction of the cost. In fact, they provide even better service. Lucid Realty truly understands real estate economics, i.e., calculating how much a $500/month assessment should lower the value of an equivalent property without an assessment. They've also built up a network of trusted business partners--lawyers, inspectors, contractors, mortgage lenders. Lucid Realty is a real innovation, competing
Randi S.
Mar 22, 2016
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Highly recommend MARCO at Lucid!! Not only is he a pleasure to work with but THE CASH REBATE IS TRUE! I received a percentage of the commission earned by Lucid as a closing credit. In my scenario, it totaled about $1,400!!! Thank you!!
With the competitive market, it took me over a year to finally find what I was looking for when it came to my first home purchase. Marco is very savvy about the market and home ownership in general, and offered great advice throughout the entire house-hunting process. He also made thoughtful suggestions so that my offer was the strongest it could be (most of the
With the competitive market, it took me over a year to finally find what I was looking for when it came to my first home purchase. Marco is very savvy about the market and home ownership in general, and offered great advice throughout the entire house-hunting process. He also made thoughtful suggestions so that my offer was the strongest it could be (most of the
Priya K.
Feb 19, 2016
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We worked with Gary for buying our very first home. He was amazing and extremely patient. We looked for apartments back in 2014 with Gary but dropped out due to personal reasons but when we started looking again in 2015 we knew Gary was the only realtor we wanted helping us. He was patient with us and gave great advice. He has been doing this for a while so he knows Chicago better than any real estate agent I know. As an architect I was specific and very detail oriented so he had his job cut out for him but he was patient and found us the perfect apartment in downtown. And Gary was there to guide
Gregory B.
Feb 16, 2016
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Knowledgeable and honest best describe Gary as a professional real estate agent. Gary offers his clients a savvy, no-nonsense approach. I have had the opportunity to work with Gary on a few transactions, both on his side of the table and with the other side, and I find his approach extremely professional. Long term, he knows that his clients' interests are paramount. I always look forward to working with Gary on a transaction.
Ryan M.
Oct 02, 2015
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I'm a first-time homebuyer, so I don't have any experience to compare to, but I can't imagine how Denise, Gary, and Jay could do their jobs any better. Denise drove me and my girlfriend to showing after showing in the Loop, West Loop, and South Loop area. It took about a month to find the place I eventually bought. Denise was extremely patient as I determined my priorities and learned the ropes of the home-buying process. She's a great listener, but isn't shy about giving her opinion either. Her guidance really helped me make a decision. I also appreciated that she attended
Kelly C.
Jul 16, 2015
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I sought out Lucid Realty when looking for an alternative to the ridiculous flat-commission real estate agent model when starting to sell our condo. Gary Lucido has shown some rare (in this industry) outside-the-box thinking and offers various options including discounted commission and a pay-as-you-go model similar to how you would retain the services of a lawyer. I went with that model and it worked out GREAT, saving about half of what the commission would've been. It works best for a seller who wants to be very involved and is motivated to sell quickly... if you're paying your realtor
Bea K.
Aug 17, 2014
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House-hunting can be a tedious process - I cannot emphasize enough how lucky we were to have Denise as our agent. We started our search for our perfect Chicago home in four different neighborhoods: University Village, East Pilsen, Bridgeport, and Beverly. University Village was our top choice but home prices in the area for a 3bd/3ba were a bit out of our comfort zone. Denise was so patient with us as we went on numerous viewings - she gave us solid advice that really helped us to reevaluate our priorities.
Denise is a lifelong Chicagoan that understands all the idiosyncrasies of each neighborhood
Denise is a lifelong Chicagoan that understands all the idiosyncrasies of each neighborhood
