Groom The Salon
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Groom The Salon
Groom the Salon is a full-service hair salon with an elegant, spacious, and friendly ambience located in the heart of Downtown San Diego. We pride ourselves in difficult styles, bringing hair back to a healthy state, and custom coloring techniques. Groom the Salon is a full service hair salon that offers a variety of services to service clients at every level.

We specialize in custom coloring techniques. Our clients rave about our amazing straightening process. Even the most resistant, curly, and unruly hair instantly becomes straight, soft, and silky. We specialize in giving you and your hair some serious TLC! For hair that is healthy, shiny, and glossy, a custom conditioning treatment is all you need.
Services
Freddy has traveled to Las Vegas, Hawaii, Salt Lake City and Costa Mesa to expand his arsenal of techniques in cutting, colour application, products and sales. Freddy is an avid supporter of Paul Mitchell's products and vision. He attended their yearly signature event in Las Vegas from 2003 to 2009 and remains loyal to their product line in continuing to adopt their evolving techniques and products.
We pride ourselves in difficult styles, bringing hair back to a healthy state, and custom coloring techniques. Groom the Salon is a full service hair salon that offers a variety of services to service clients at every level. We specialize in custom coloring techniques. Our clients rave about our amazing straightening process.
Reviews (26)
Kyle B.
Kyle B.
Jan 29, 2022
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Freddy and his team are great! I've been coming to him for men's haircuts for 2 years and he always does a good job. Great attitude and his Salon is always clean with good vibes. Plus he gave me a beer today while I'm waiting for my cut so that deserved a good review.
Santosh Madugundi
Santosh Madugundi
Jan 27, 2022
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I recently moved to San Diego and I'm really glad I was able to find this salon. Friendly staff and very talented hair stylists.
Michelle J.
Michelle J.
Jan 24, 2022
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I went in last week to get my first hair cut in years and Sheila did so great! For starters I was able to schedule online and with plenty of dates and stylists to chose from. When I came in I was impressed by how quickly I was taken care of. She recommended products for my hair type and gave me the long layers I wanted, my hair feels so healthy and the products are great. Cant wait to see her for my next appointment!
Kristine J.
Kristine J.
Jan 20, 2022
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I can't recommend Groom The Salon enough to anyone that asks me where I get my hair done! I give all my thanks + love to Sheila for working her magic on my noggin every month. I feel like such a brand new woman after every appointment with her--hence why I keep coming back! She is well-versed + knowledgeable with any hair inquiries and executes every single color I've requested with ease. Most importantly, she's literally a beacon of light and provides wonderful hospitality every visit. I genuinely look forward to catching up with her on random shenanigans whilst getting my groom
A. N.
A. N.
Jan 15, 2022
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2.5 stars rounded up. I got Pixie cut for $45 which is cheap for a woman's cut - so expect to get that . My hait cut was a bit sloppy - my stylist stopped using the comb to guide the cuts and started grabbing chunks and bluntly cutting at random at some point. I started to get really antsy which generally means it's not going to end well . The back was cut up way too high above my occipital bone so it looked awkward in the back and the hair was hard to style since it was so short it was basically a man's cut at that point. Same thing with the sides it just flares out and will take
Crystal T.
Crystal T.
Dec 12, 2021
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If I could give 6 stars, I totally would!! I absolutely love my hair. Candice exceeded my expectations, which is saying a lot. The vibe was super comfortable. Not at all what I was expecting for downtown San Diego. I was so comfortable chatting with Candice that I forgot this was our first time meeting.
I'm terrible at putting into words what I want when it comes to hair but with the little info I gave, she knew EXACTLY what to do.
When my hair was done, it was dark out and they even offered to walk me to my car for safety. What service!!!
My best advice for newcomers is to trust the process
Cesar A.
Cesar A.
Dec 09, 2021
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Went to get my hair dyed for the first time in my life so i was very nervous and excited. Sheila was awesome! She put my nerves at easy and did a great job. Loved the grey/silver hair she did. The salon also had a great design and everyone was friendly too. If you're looking for a color change I most definitely recommend Sheila.
Renalyn Mae S.
Renalyn Mae S.
Nov 27, 2021
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Awesome service from Freddy and his crew!
Friendly atmosphere, comfortable seating, quick process for toning to make my hair all black, and fair and affordable prices! My hair feels rejuvenated and brand new!
Thank you again Freddy!!!
Shawn H.
Shawn H.
Nov 24, 2021
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I've been going to Freddy at Groom Salon for about a decade now. Always happy with how it turns out. In the off times I'm heading on vacation and need to be squeezed in for an appointment he always squeezes me in. Great service and I always leave feeling substantially less ugly than when I show up :)
Veronica N.
Veronica N.
Nov 24, 2021
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I have been a client of Sheila and Freddy for over a year. Always the best experience here. They are so very talented and their prices are so fair considering the upscale downtown salon. I go here every 4 weeks for a haircut and once a week for my weekly blowouts. They are amazing and really go above and beyond to make sure I'm happy. Every single time. I'd recommend groom to anyone. Really number one in San Diego.
Elvia W.
Elvia W.
Nov 23, 2021
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I recently visited this salon and was pretty disappointed. I was excited to check it out based on the reviews I had seen. 1. My stylist started 20 minutes late without an apology. I totally get things get off schedule but at least acknowledge it. 2. The prices on the website are wrong (see pic attached). I was charged $65 for a simple haircut when the range says $45-55... fine just annoying. 3. Is the kicker for me, being the first time at the salon I thought that I would take advantage of the $10 discount for new customers. When I received the total, I was told "we don't do that anymore
Ehpril Leach
Ehpril Leach
Sep 24, 2021
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FREDDY TRANSFORMED MY LIFE. Amazing salon with modest prices, I feel like I lucked out finding this place!
Autumn Ivey
Autumn Ivey
Sep 15, 2021
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I had my hair cut here a week ago. The salon was very nice and the employees were kind. I however, was given a haircut that i’m very upset with. I ask for a trim and had many inches taken off. I also was given extreme layers when all we discussed was face framing pieces. I specifically said I needed it to be long enough to put into a ponytail as my job requires it and I can’t even do that. I feel as though the stylist did whatever they felt while doing my hair and while they did a good job it is not at all what i ask for and this upset me greatly.
Mikayla H.
Mikayla H.
Sep 04, 2021
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I decided to try out Groom the Salon after going to two other places in SD and not having a great experience. I went with my boyfriend to get his hair cut by Freddy a few months ago, and I really liked the ambiance and the comfortable vibes in there!
I'm really happy with my results, I didn't really know what I wanted but she totally nailed it! She was so much more careful than previous stylists and I love how my hair turned out! Thank you so much!
Mrinalini M.
Mrinalini M.
Sep 03, 2021
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Hands down the best salon and my favourite so far. Sheila was able to understand what i wanted and she repaired my hair. She gave me the haircut i have been wanting for a while. I am definitely returning for some more highlights. Sheila took her time to do the highlights and unlike a lot of other salons, she didn't rush and that says a lot about ensuring quality. She was super patient with my questions and is very knowledgeable.

Totally love the ambience. While the highlights were in progress, was offered a beer which I totally enjoyed.
Parking can be a little tricky but there are public
Amanda B.
Amanda B.
Aug 30, 2021
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This review is a little late but better late than never. I got my hair done in June with Candice. I wanted to go for a blonde balayage style for my birthday and she totally nailed it! She took my dried out dull pandemic hair and turned it into beautiful healthy locks I couldn't stop showing off. She's amazing! Both she and her husband, Freddy, make you feel so welcome from the minute you walk in the door. She listened to everything I wanted and made sure I was happy every step of the way. I couldn't be more pleased with my results and I'm so glad to have finally found my San
George M.
George M.
Aug 18, 2021
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Super cool staff that is willing to accommodate clients randomness conveniently located in the middle of town so you can stop by to get a shape up before going out. Thanks a lot for your help!!
Jacob Creer
Jacob Creer
Jul 13, 2021
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I briefly visited this establishment and it was clean, neat and the customer service was top notch. I don't frequent San Diego, but this is the only place between B street and C street that actually didn't treat me like riffraff when I came to ask a couple of questions, and for that alone I'd happily give them my patronage if I was in the area.
Lorri Q.
Lorri Q.
Jul 13, 2021
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Once again Groom The Salon has done an amazing job on my hair. I couldn't be more happier with the color and now I feel summer ready! Thanks to Candice for being so professional and knowledgeable about the look I was going for. I definitely recommend and will be going back for more!
Barbara T.
Barbara T.
Apr 30, 2021
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Like others I am a Freddy fan!!!! Couple things: I have pretty short hair. Love a salon that charges based on length. While experience and technique are just as important for short hair - there is no time at the end drying, flattening or curling. So you got me w a $30 cut from a dude who with 15 years of experience KNOWS HOW TO CUT HAIR. For me great location block and a half from home. He's on time. Makes appointments. And follows all the Covid protocols. Felt clean and safe. Highly recommend as others have. Let's keep small businesses open in SD!!
Ike Ellis
Ike Ellis
Apr 11, 2021
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Freddie is kind, professional, and always accommodates me at the last minute. He is incredibly hardworking. My hair always looks great.
You can also tell that Freddie really cares about his employees and his customers.
Krisselle V.
Krisselle V.
Feb 12, 2021
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I visited the salon a few weeks ago and have no complaints everyone was friendly. Sheila was my stylist she was professional and knew what she was doing. She literally recreated the photo I showed her. Thank you for the great experience can't wait to go again.



Make sure you give yourself enough time to find street parking it's free!
Courtney Carignan
Courtney Carignan
Jul 25, 2019
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Freddy saved my (hair's) life when I received an awful short (women's) cut in my hometown and was traveling through San Diego. He accommodated me last minute too for which I'm super grateful. Definitely recommend this salon and Freddy for sure- I've received more compliments on this haircut than any I can remember. Thank you!!
B. T.
B. T.
Jun 23, 2018
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My son got a haircut here and he seemed happy with the service. He looked sharp after his appointment.
Numerous stylist in the shop, hair products for sale. Located on 7th Ave Between C street & B street.
Very close to numerous food options in the same block.
Vicki Vasquez
Vicki Vasquez
Oct 11, 2015
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If you're looking for professional with style who will know how to style YOUR hair, this is the place to go. Freddy and his team are hair artists, well versed in color, cuts and how you make you look your personal best. Groom the Salon offers great prices and more than that, they offer great service. Making an appointment is as easy as quick phone call, and if you don't have time to call, walk ins are welcome. Part of the heart beat of San Diego, Groom The Salon not only takes your hair style wishes into consideration, they take the community as a whole into consideration and host many events that
Vanessa Cuellar
Vanessa Cuellar
Sep 01, 2015
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I've been to the salon twice so fast and have had both Stephanie and Freddy dye and cut my hair. The salon has a fantastic urban feel and they really go above and beyond making their clients feel welcomed and pampered. These stylists are true artists and I always look forward to my next visit at Groom!