The William
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The William
In Situ Design, an interior design studio founded in Paris, now based in New York City, has built a range of projects from houses to hotels, restaurants to dotcoms in several countries and in several languages. Their work has won awards and been published in The New York Times, The Washington Post, Dwell, Design Hotels, Contract, Interiors, and Competitions Magazine.

British born designer Lilian Bakhash studied fashion and painting at St. Martin's school of art in London. Lilian recently turned her hand to interiors and graduated from the New York School of Interior Design. Color is key to her work, as is sustainability. She was featured in the New York Times in 2010 for her unique conversion of a 1950's motel room into a chic summer getaway.
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Officially unveiled in Spring of 2014, The William is a modern boutique hotel located near Bryant Park in Manhattan. Stay and be immersed in a lifestyle localized in culture, yet tailored in service. Thoughtfully crafted for our discerning clientele, The William features thirty-three guest suites that leave no detail unexplored.
At the William, every floor is a different color. Monochromatic palettes of blue, teal, pink, orange or yellow vibrantly coat the ceilings, walls, carpets and bed linens. Guests are immersed in visceral color. The design of the William is the collaborative work of In Situ Design, Lilian B Interiors and artist William Engel.
The traditional style dining rooms evoke an early 19th century English gentleman's club brought into the present with a playful bohemian touch. Expect a seasonal, New York cosmopolitan menu with a strong British backbone. Emblematic of a 16th century pub found in Stratford upon Avon, The Shakespeare Pub features repurposed beams that run along the ceiling and rich wood paneling that wrap the walls.
The William offers fully-furnished, state-of the art amenities in each of its rooms and suites. Modern extended stay guests can enjoy a variety of amenities ranging from the technological to the lifestyle. The William NYC offers its extended stay guests a concierge service beyond normal offerings; each guest will receive a dedicated guide to their stay, The William itself, and New York City as a whole.
Situated on the 6th floor, the Penthouse Suite looks north with sliding floor to ceiling windows. The suite is airy and open, with a separate living area and dining area. The beautiful kitchen is fully equipped with cookware and dinnerware that are laid against a smoked mirror backsplash, and a sharp white countertop.
Reviews (22)
Issak Abraham
Issak Abraham
Jan 14, 2022
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Great location. Next to grand terminal Station, so we got to places quickly. Modern rooms. Clean, great space. Feels cozy, because it used to house alumni from the university that would come from all over to vist. Great staff. Accomdating. Will definetly stay here agian.
George Crothall
George Crothall
Dec 18, 2021
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Vomit concealed under deodorizer. On night two the gradual increase in vomit smell became horrible. The staff had no tools to help with this in the middle of the night. In the morning the staff were apologetic. The management accused me of being the source. To say I am disgusted does not go far enough. This is an interesting hotel with questionable management. Beware. Check for damp spots immediately upon arrival! The hotel later tried to apply a cleaning charge to my card. No no. I do not think so. Traffic noise is significant, but standard for a city location.
Erin Alderson
Erin Alderson
Dec 14, 2021
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We absolutely loved staying here. It was a great location and close to everything. Staff were extremely nice and went above and beyond to help us with rides and recommendations. Hotel is very clean and quiet!
James Darren Hicks
James Darren Hicks
Nov 16, 2021
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Hotel Room was awesome. Perfect location for anything NYC. However... The staff needs help and training. Sign says bar closes at 1200am. It was 1130pm. I'm a guest at hotel and was told I could not get a drink at the bar. There was only one wash cloth in bathroom for the both of us. Asked for a washclothe after checking in at 525pm still no washclothe by 1139pm. Wife had to can to desk and threaten the poor kid working there. So staff needs training. They staff should know more about NYC to assist in questions that guest my have. Everything else was great. 4 stars cause staff needs adjusting.
Luc Rob
Luc Rob
Oct 31, 2021
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Spent almost a week here,
Great location, clean rooms.
Staff more than welcoming and kind.
Really appreciate this place.
Ms. C. C.
Ms. C. C.
Oct 23, 2021
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Great hotel amazing prime location to many iconic places that you can walk or even bus to
our room was the 2 full bed with terrace and small kitchenette
Sarah Boland Heine
Sarah Boland Heine
Sep 26, 2021
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Not quite sure where to begin. Very excited to check out this hotel for our first trip back to NYC since the start of the pandemic after reading the great reviews. Unfortunately, the great reviews didn’t reflect our experience.
Called ahead to ask about parking, was told the William didn’t have parking (not shocking for NYC). So I arranged my own. Only to discover once we arrived that The William us a relationship with the garage next door and we could have parked there with a discount.
Attendant at check in was gruff and seemed put out by having to…check me in. Only information volunteered
Frank Andino
Frank Andino
Aug 21, 2021
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Stayed here for an August weekend. The doorman was very friendly and helped everything from room service too holding our luggage so we can enjoy the city. They allowed us to even check in earlier. The room was very clean and it looked great for the price they sold it for. Best part was a working Alexa speaker for music!
Gershon Ackerman
Gershon Ackerman
Jul 12, 2021
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Great location for a trip to the city. Rooms are very large (for NYC standards), pretty clean and the kitchen was fully equipped with all your cooking needs, plus a Nespresso machine.
Faris Alghamdi
Faris Alghamdi
Jul 11, 2021
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This the worst experience ever happened..
If you will pay 400$ what do you expect ?? unwelcoming staff?? Dirty floors?? Late check in time because the room is not ready and when you finally got in room you will smell cleaners .. of course because the just finished cleaning.
It is not over yet. The A/C is small for the room. Don't expect cold room.
This is what happened to me ..
please check out the pics and the video
Glen Morris
Glen Morris
Jul 03, 2021
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A great hotel near a lot of downtown things in NYC. They have some great amenities for their hotel, as well as their cocktail bar. The bar is high dress, but very nice. It's pretty close to a couple ramps in town, and some metro. Friendly staff all the times we went there!
Bingham J.
Bingham J.
Mar 06, 2021
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Love this hotel, its a very comfy , cozy setting that I prefer. The front desk staff Nate & Rafael were very nice and accommodating to me. I even upgraded my room. I will definitely go back
Priya M.
Priya M.
Aug 16, 2020
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This place is not worth the money! For $300 a night the rooms should have been better. There was mold in the bathroom of the ceiling. We did get an upgraded room however there was stains on the sheets. Would not recommend
Dave M.
Dave M.
Feb 29, 2020
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The hotel is clean with modern decorations and furniture. The check-in process was painless. I'm not likely to return though: (1) barely warm water for my morning shower (same with the sink - so it wasn't a lack of faucet know-how in the confusing shower) (2) There was an open bar of soap left from whomever was in the room previously (3) even though the rooms have a restaurant menu for the on-site restaurant, they don't deliver to your room, and they don't accept room charges "We're a separate business" - compared to the front desk saying "They should have
Pam F.
Pam F.
Nov 07, 2019
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This place is great! A couple of bumps during my stay but they made it right and were great. Room could be repainted but that did not impact my stay. I will definitely stay here again!
Jennifer T.
Jennifer T.
Oct 27, 2019
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Wow. Great boutique hotel for what we were looking: modern, clean, comfortable, quiet. And with style. Checkin was a breeze and our room was modern and shockingly spacious. Bed and pillows SUPER COMFY. Would totally return.
Anna B.
Anna B.
Oct 25, 2017
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The most beautiful boutique hotel in NYC. I was able to get an incredible deal for several nights on Hotel Tonight literally minutes after walking out of the awful Pod 39 hotel, a block or so away. I got a beautiful large (so rare for NYC) stylish and quiet room, amazing decor, very comfortable bed, giant bathroom with rain shower, nice linens and toiletries Nespresso machine. The only drawback it's in a brownstone, so I had to drag my suitcase up and down the front steps. I don't think they have room service - usually a must for me, but this time it didn't matter. They do have a
Caterina P.
Caterina P.
Oct 11, 2017
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I stayed at The William this past weekend during the Mindfulness America summit. I booked my stay through Hotel Tonight, which was a decent price $227/per night (with taxes & fees). I'm not really savvy at navigating around the city, so when I got in the cab, I didn't know what streets the hotel was between! It doesn't say on the website or hotel tonight. I called several times & no answer at the front desk. Hotel tonight provides a concierge service via text, so I contacted them & they provided me with an answer within a few minutes (very helpful!)..when I arrived at
Jennifer H.
Jennifer H.
Dec 18, 2016
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My workplace has their annual holiday luncheon here in the Peacock room. It is a very beautiful building that used to belong to Williams college before they sold it and it turned into a hotel.

The staff were very hospitable and friendly. We had a special menu with a few selections for appetizer, main, and dessert. I have no idea what the prices are like unfortunately but I imagine it is pricey. The food was delicious however! I started wth the celeriac and chestnut soup since it was rather cold that day. This was very warming and unique. It may be a seasonal soup since it is the holiday season
Marie S.
Marie S.
Oct 27, 2016
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I booked this hotel through one of the 3rd party vendors (Expedia or Hotwire I think) and it was seemless. The rooms look exactly as the depict them in their photos, are reasonably large (especially by NY standards), clean and refreshing looking. They have top brands for shampoos and coffees and everything is just nice and comforting to look at. It was affordable as well!

Based on the rooms I'd give the hotel 4 stars, but the staff really pushed this hotel to an excellent experience. Every single staff member went out of their way to be helpful and nice. Any questions we had, they were
Matt F.
Matt F.
Jul 22, 2016
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I was in town for the Billy Joel show, and chose to stay at The William. While it is hard to say if there is anything wrong with the hotel, Even though I felt very safe at the William (and walking to/from Madison Square Garden/Times Square), there appeared to be a vibe at the hotel that I was uncomfortable with, as if I didn't belong - but that being said, I am a very low key, casual type of person, most comfortable in tee shirts and jeans. However, that attire felt a little underdressed.

But onto the high points of the hotel.
It was definitely affordable, and as far as NYC hotels go, the
Shana S.
Shana S.
Feb 14, 2016
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Better than expected. Nice and cozy, hip spot in the cut. Reasonably priced. Good use of space. Truth in advertising. I'll come again.