Lazaro SoHo
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Lazaro SoHo
Shop our iconic men's designer jewelry, including popular styles like men's ring designs, designer men's leather bracelets, and our luxury collection of pearl jewelry. Whether you're looking for a stage-worthy Rock and Roll necklace or a more humble silver Buddha bracelet, you will find your style in our wide assortment of unique men's designer jewelry.

Shop the latest styles of men's jewelry bead bracelets for men. Find classic bead bracelets for men in onyx, lava stone and tiger's eye. We also care beaded bracelets for men featuring exotic stones like conch, lapis lazuli and kyanite. Shop unique mens wedding bands only available at Lazaro SoHo.
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Featuring rough faceted natural sapphires, this necklace is brought together with oxidized sterling silver clasp and a chain extender. The size of sapphires gently graduates from 3 to 4 mm and feature beautiful color that is between cornflower to deap rich blue. Measuring 20 inches with chain this necklace is a great standalone piece, but can also be layered comfortably, or wrapped as a bracelet.
Stay current with the newest styles in men's accessories with our latest arrivals of men's clothes, cool shoes and designer jewelry by Lazaro SoHo. A colorful spin on Lazaro SoHo's classic chain bracelet, the brass coloring of the bracelet adds the perfect allure to the wearer's arm. Here is our updated version of the the classic eternity ring design.
Shop our latest selection of men's clothing ranging from jackets, to shirts, and pants. Along with Lazaro's own creations, we also feature brands like KMRii, HTC, and Syngman. This oversized purple hooded sweatshirt features a kangaroo pocket on the front, ribbed hem & cuff, and green logo print down the sleeves.
Find the latest and greatest homegoods that Lazaro has to offer, right here. From candles, to stationary, and decor, this is the right place to find the newest inventory available! This unique Yeti Hug Doll by Blamo Toys features soft faux fur, taxidermy eyes, leather hands, and a signature tongue zipper pull that opens up the pouch inside his mouth!
Distinguish yourself from the pack with one of many unique Men's Bracelets from iconic jewelry designer Lazaro SoHo. These handcrafted bracelets are one of a kind, bringing you the finest materials and designs found nowhere else. Materials such as 18k gold, sterling silver, and rare gemstones make for a uniquely attractive addition to your jewelry collection.
Reviews (27)
T. J. Muro
T. J. Muro
Jul 05, 2021
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I had the opportunity to purchase an amazing pair of rings from the legend himself. Now I can join the club of rock and roll royalty that don Lazaro’s art. It was a unique memorable experience. His shop is one of the last true artisan stores that use to represent what it meant to shop in SOHO.
Leroy Jenkins
Leroy Jenkins
Jun 30, 2021
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Just received two rings I ordered and could not be more pleased. Quality product and great turn around from order to receipt. Thanks Vee! Thanks Lazaro!
Andrew P.
Andrew P.
May 24, 2021
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I absolutely love my lava stone & sapphire necklace. I’d been searching for quite a while for a unique piece of lava stone. The sapphires give it the perfect extra touch of class and energy without being too flashy. As a drummer and an artist it fits my style of creativity perfectly. I can tell it is hand made without any compromise in quality. I hope to own a few more pieces. I fully support this shop. Their customer service is exceptional. Purchasing from atlanta i was hesitant at first, but was treated very well over the phone and was immediately sent all the extra pictures i requested. I
Toeka Harvin
Toeka Harvin
Aug 06, 2020
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Nice place and the people were great. I was only there to do a job but they do have great things
Michael A.
Michael A.
Jun 22, 2020
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I love Lazaro the man, the brand, the store, the selection of jewelry and clothing, the team of lovely people who work there, the whole vibe!
Albert Ramirez Iii
Albert Ramirez Iii
Jan 26, 2020
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Lazaro SoHo is a unique boutique in New York for hard to find and one of a kind designer menswear and jewelry. One of my favorite stores in Soho. I have 3 amazing Japanese and Italian Design pieces (jacket,… coat, and pancho) plus some everyday jewelry pieces. I soon will have a bespoke jewelry piece made for me. I have been lucky to have Lazaro Diaz personally help me in his Soho Store.
Brandon M.
Brandon M.
Aug 09, 2019
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Oh you think you're f*cking cool? Yeah? And you haven't been to Lazaro? Then f*ck you. This is by far the most rock n roll rock n roll place on the planet. The sickest selection of custom jewelry, belts, shoes, and shirts. And jeans too tough guy. Lazaro is a living legend and a great guy to boot. You're getting quality sh*t here, so it don't come cheap. Maybe sit tight on that $11 avocado toast and you can cop a sterling silver skull ring like the rocker royalty that shops there.

Take your time and explore the space. So much killer stuff, you gotta let it all sink in. Also
Daniel Squillace
Daniel Squillace
Jul 27, 2019
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Went to soho and spent hours in hear .. Amazing guy incredible designer
I had my wallet
Stolen from my truck and lost his name
I’m so happy I just
Found him on google
Can’t wait to come back and get some incredible pieces
Milessa Ali
Milessa Ali
May 31, 2019
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Went in here to make a purchase for a friend, who called about a sweater that he had placed on hold. He was quoted one price, and I forgot to confirm the price when I purchased it (my bad). Come to find out, they miss quoted him the price of another sweater. He called for a price adjustment, and was received an apology and was told 'we'll take care of you when you come back.' I go in, asking for a price adjustment and guarantee on how they will 'take care of him.' One of the associates decided to respond with 'nothing in life is guaranteed.' This would make anyone upset. The owner then tells me
Nancy Slavin
Nancy Slavin
Feb 25, 2019
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Bespoke jewelry & curated pieces fashion apparel from Paris & Japan
N. M.
N. M.
Jul 16, 2018
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LZR1908 Silver Fleur-De-Lis & Braided Leather Cuff
This is my honest reviews and the company or the designer don't give me any compensation for this. I just bought this bracelet last june and it's been over a year I was looking online to this stylish, masculine and rockstar looking bracelet. It caught my attention since I first saw this but due to budget issue and things to be get done first I am satisfied just looking on it. But This year they had a 4th of july sale which I can't just pass it, I am satisfied with this purchased.

The delivery is fair enough and arrived in a
Gordon B.
Gordon B.
Jun 04, 2018
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Great post order service and the ordering experience was painless...and did I mention the great price reduction on the awesome bracelet I bought? Keep up the great work, Team Lazaro
Ric B.
Ric B.
May 29, 2018
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If you cannot perceive using the pics the absolute impeccable quality of the jewelry Please believe me! I have collected 6 or 7 pieces and clearly will admit I wish I had Double...I have had custom sizes etc. and the quality and precise fit is exactly what I wanted or they would have done whatever I requested....Honestly , the owner is not only caring (his responses) he IS so talented as well its a unique combination ...I'd give 10 stars , ps. not aware of any custom jewelry that doesn't require patients.
Ric B.
Bernard W.
Bernard W.
May 21, 2018
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I find most of the stuff here to be way overdone, but you can sometimes find neat things if you look closely. I've purchased a few small pieces of jewelry here as gifts over the years and everything is extremely expensive by practically any measure. The only thing that I've bought for myself is a small, plain leather necklace that was, by this place's terms, a complete bargain at over $200 when on sale. The necklace seals on the back with a regular lobster clasp, but the clasp broke after about two years and I brought it in for a repair. Keep in mind that this is just a generic
Tom Saffle
Tom Saffle
Feb 22, 2018
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My first encounter of Lazaro creations was through an accidental encounter of a gracious and compelling person – Lazaro himself in his Soho studio.
The perfect end to our NYC trip, sharing story's and laughter through it all, and landed an evil eye creation for our own!
Cheers to you Lazaro... until we meet again!
Adele Barone
Adele Barone
Sep 17, 2017
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The best custom made jewelry from this creative soul handcrafted with love. Love Diego thank you.
Richard G.
Richard G.
Aug 11, 2017
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I read some of the bad reviews--that was so not my experience..I have been going to Lazaro since he had his first store. I have had nothing but a positive experience..His jewelry is very unique and well worth the price..One time I bought a beaded bracelet that I felt was too tight, I brought it back and he was able to put on extra beads with no problem and no additional cost..
My advice is if you're in the neighborhood, check out his store and see for yourself.....
Ricardo Alberto Anthony
Ricardo Alberto Anthony
Apr 13, 2017
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Lazaro Soho is the best creator of Fine Jewelry in all of New York City. I have three fine crafted silver pieces and they are exquisite! Please visit his store in Soho and treat yourself to PERFECTION!
Beth M.
Beth M.
Jan 20, 2017
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One of my favorite places to buy unique, cool interesting pieces of jewelry.
Every piece is art. Lazaro is not only the nicest
designer, artist he lets you collaborate with him on any piece there or in your head.
I have a beautiful collection and always see new
interesting pieces I love.
His clothing collections are cool and won't find anyplace else. And check out the shoes.
Diago is also a wonderful help with designs and
vision and incredibly nice and caring.
I'd suggest you to stop in when you're in SOHO or make a special trip down there. You won't be disappointed.
Jayne Tansey-Patron
Jayne Tansey-Patron
Oct 09, 2016
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Such magnificent jewelry pieces! I get a multitude of compliments every time I wear them. If you want something unique this is the place to go.
Needed an adjustment to the length of a piece. Turnaround as promised and excellent craftmanship. Accommodating and professional.
Business done the old fashioned way with integrity and quality.
Shlomo N.
Shlomo N.
Aug 06, 2016
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Firstly they mis quoted the price on the item, it was several hundred dollars higher. Then I agreed to buy it aslong as they delivered it to me in time as I was going to be out of town for over a month over summer. It wasn't a quick turn around time either as I came into the shop on a Saturday and told them I needed the item delivered to me by Tuesday (as I was traveling). All they needed to do was remove 3 beads from the bracelet. Naturally I didn't get the service I was promised, and they called me on Wednesday to tell me it was ready. When your spending 600 usd for a bracelet you
Rion Kati
Rion Kati
May 18, 2016
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I absolutely love this brand!
I have several pieces and the style with high quality just oozes out of their entire line-up of high-end men's jewelry and accessories. Of course you're going to pay more for such a high-quality celebrity brand that deserves it (and it's worth it!).
There's ALWAYS something new/in-stock that I want.
-Rion
Image Consultant, L.A.
John S.
John S.
Nov 26, 2014
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Horrible experience. One of the worst customer experiences ever. Make that the worst.
My sweetheart bought me a coat, XL. I wear a Large everyday, but she was not sure, and spoke to the cashier who said she could return it no problem if it didn't fit. It was at best a medium! Obviously mislabeled. We didn't know until a few weeks later, when she gave it to me for my birthday.
She went back to the store to return or exchange for a store credit. Did not ask for cash, just a store credit.After putting her through some arguments, she was finally told I could come in within the next two weeks
Melinda M.
Melinda M.
Sep 18, 2014
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Lazaro is, without a doubt, the best place to buy unique, beautiful, (some would call it "rockstar" jewelry) in NYC. This isn't Cartier or Tiffany's...this is next level sh*t right here.

The staff is amazing, Lazaro Diaz is often there, and is extremely approachable, and they really take the time to work with you on getting awesome piece, and will custom make/alter specific pieces to accommodate what you want.

Last time I was in I got an AMAZING raven and crown necklace, one of Lazaro's signature bracelets, a totally blinged out wallet chain, and a bunch of clothes
Zwacki T.
Zwacki T.
Feb 07, 2014
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Lazaro rocks!!! And more than that. He makes your day. With amazing Design and a great spirit. In regards to the comment from Michael B. I disagree whole heartedly. I am also a jewelry designer and i connected with him cause of exactly that reason. He is amazingly talented and a great soul. People like him don't exist plentyful in NYC. His sales staff is always supersweet and knowledgable.
So hands down......AMESOME/FAB/AMAZING/HEARTHEARTHEART/GOLAZARO
Angelina L. L.
Angelina L. L.
May 19, 2012
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I walked into Lazaro's today, and let me tell you they have some very interesting jewelry...unique for sure. Apparently they have their own shop in the store that will design your own piece to suit your taste. What I heard about Lazaro's are all true...he is warm, and attentive. Give Lazaro a try if you want something unique!
Jeffriana S.
Jeffriana S.
Feb 20, 2007
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For one of a kind jewelry (and I do mean one of a kind -- Lazaro makes virtually all of it himself!) this is the place to go! I can't even tell you how many times I have been wearing a pair of his earrings and (literally!) stopped on the street and complimented on them.

Although Lazaro no longer carries as many of his more delicate, feminine pieces, this place is still a treasure trove of great finds.

The best part: Lazaro will work with you to help design and make any piece your little heart desires.