Sam and John have been working together since 1977, creating unique pieces that have satisfied the taste of countless customers. Farah Jewelry is family owned and operated and can design and customize the piece of your dreams. Farah Jewelry diamonds are known for their high quality and every piece of jewelry is handpicked to create truly unique pieces.
We can chose from a collection of 30,000 diamonds to find the perfect match for you. The Shahrestan family hand selects the diamonds and gemstones that go into every exquisite piece. Our expert designers, setters and jewelers create exquisite pieces that cater to the various tastes of our most discriminating clientelle.
We can chose from a collection of 30,000 diamonds to find the perfect match for you. The Shahrestan family hand selects the diamonds and gemstones that go into every exquisite piece. Our expert designers, setters and jewelers create exquisite pieces that cater to the various tastes of our most discriminating clientelle.
Services
We are a family-owned and operated business since 1977 in the heart of the Jewelry District in Downtown Los Angeles. We import our diamonds and custom-make the majority of our elegant designs in-house. We can create the piece or set of your dreams, "if you can dream it, we can manufacture it." We are open six days a week (Mon-Sat) and are located at 637 S Hill Street #D7, Los Angeles, CA 90014.
Reviews (27)
Kaitlin Wilson
Jan 26, 2022
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Sam and John truly went above and beyond to ensure my wedding band was absolutely PERFECT. They hand-picked every single diamond to ensure the color and clarity matched that of my engagement ring. They were honest, trustworthy and didn’t make me feel like just a client - they made me feel like family. My husband and I will never purchase jewelry elsewhere. Farah Jewelry FOREVER has our business!
Alanah B.
May 25, 2021
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Sam created not only 1, but 3 customs rings for us, two of which required an immense amount of technical skill. Not only was the craftsmanship amazing, but the service was also outstanding. It is evident how much they care about their customers and are not just out to make a quick buck, like so many jewelers are these days. We will be returning to Farah for any and all future jewelry needs.
Edward D.
May 16, 2021
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Buying jewelry for your significant other can be intimidating and stressful. I was lucky in that I had a general idea of what my girlfriend wanted but even luckier to have met Sam. From the options I showed Sam, he knew immediately what style of band (hidden halo, with diamonds on the band) and even had example rings to showcase. He made suggestions on which designs are the most structurally secure and comfortable to wear. From then I knew I was in good hands. When it came to selecting a diamond, the crown jewel, Sam reminded me of some of the best teachers I've ever had, he explained everything
Shannon H.
Nov 20, 2020
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N. S.
Oct 13, 2020
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I don't know where to begin. Sam and his staff are beyond amazing. My first experience with Sam was so easy and helpful that I was shocked. I needed to get an engagement ring and was lost. I visited numerous other jewelers all in the same area and I had no idea what I was doing or needed to do. But once I stopped by at Farah Jewelry the whole staff was able to give me the right advise. After inquiring about my fiance they were able to design a ring that was perfect to her taste. Not only were they amazing at getting the perfect ring for me their prices were more than fair.
After this experience
After this experience
Vahe M.
Oct 13, 2020
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Sam and his team are one of a kind! After having looked at store after store for an engagement ring for my fiance, I was left lost and hopeless--until I came to Sam. He was helpful on so many levels.
Most importantly, instead of just putting a bunch of rings and diamonds in my face like other places, Sam asked me about my fiance: her height, her dressing style, her preferences, her typical jewelry. Based off of this he recommended to me which rings she would like and what would match her.
Next, Sam took the time to explain to me the different things to look at in the diamond. I learned so much
Most importantly, instead of just putting a bunch of rings and diamonds in my face like other places, Sam asked me about my fiance: her height, her dressing style, her preferences, her typical jewelry. Based off of this he recommended to me which rings she would like and what would match her.
Next, Sam took the time to explain to me the different things to look at in the diamond. I learned so much
Jennifer D.
Oct 02, 2020
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This is absolutely the best place to get jewelry for all occasions. My family has had different generations that have been coming here because you get amazing quality and they are always very trustworthy and honest. I have gotten all of my most sentimental pieces of jewelry not to mention all of my sibling have gotten there wedding rings here. They have a large selection as well as many custom pieces. There jewelry is like little pieces of art.
Danielle L.
Jul 07, 2020
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Sam created the most elegant and extraordinary engagement ring ever! I had the best experience with Sam.
Working with Sam's team was incredible. With over 40 years in the industry and great customer service, you can't go wrong!
I went to visit in person with my partner, I show Sam a few inspiration styles, we discussed metal options, and took my ring size. Sam and his team walk you through every step! It was a pleasant experience, I was able to see current projects Sam and his team were working on. Whatever you want, they can create!
The team updated my partner during the process
Working with Sam's team was incredible. With over 40 years in the industry and great customer service, you can't go wrong!
I went to visit in person with my partner, I show Sam a few inspiration styles, we discussed metal options, and took my ring size. Sam and his team walk you through every step! It was a pleasant experience, I was able to see current projects Sam and his team were working on. Whatever you want, they can create!
The team updated my partner during the process
Matt S.
May 21, 2020
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After several purchases from Sam I am truly blown away. Extraordinary customer service (including home deliveries during this trying time) and ridiculously low prices. I've already recommended him to multiple people and he will be my guy for any jewelry needs until I move out of LA or die, and most likely after either of those happen as well. THANK YOU SAM!
Richard S.
Feb 16, 2020
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Many years ago we visited the L.A. Jewelry Mart on a couple of occasions before we discovered Farah. Both my wife and I were immediately impressed with the fact that John and Sam were leagues above the rest of the merchants. Their honesty and sincerity were obvious from the beginning. Although we live over 50 miles from downtown L.A. we have shopped exclusively with Farah for over 30 years.
If you have time for a significant example read further:
A few years back my wife wanted to upgrade her wedding ring so we attempted to go to Farah but they were closed due a family situation. So we
If you have time for a significant example read further:
A few years back my wife wanted to upgrade her wedding ring so we attempted to go to Farah but they were closed due a family situation. So we
Robert E.
Nov 09, 2019
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Wow! So many great things I can say about Sam and Farah jewelry. First off, the prices were awesome and the selection was great. Sam was super helpful and answered all my questions. He went above and beyond to get me exactly what I wanted. The ring is beautiful and I can't wait to propose to my girlfriend. Farah jewelry was highly recommended to me and now I see why. Thank you guys, will definitely be back for furture jewelery.
Amy Johnson
Sep 06, 2019
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We went to alot of jewelry stores in Farah Jewelry and south coast jewelers made us feel the most comfortable and were very easy to work with. Courtney helped us buy our engagement ring and both wedding bands she was awesome, friendly, patient, and very informative. She really knows alot about diamonds and jewelry and we are very happy with our purchases! We'll definitely recommend them to anyone.
Tony B.
Aug 03, 2019
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HIGHLY RECOMMENDED!!!! I can't say enough about Sam and his brother. They took care of me since the beginning and delivered the most gorgeous diamond for my fiancée. She was absolutely ecstatic. All I did was send them a photo of what I wanted and they nailed it perfectly. They even gave me a ring box that had a built in light so that when you opened, it shined and glistened like no other! I loved the diamond so much my fiancée and I even got our wedding bands from him. The shop is in the heart of LA in the jeweler district, and they are by far the best!
Rachel G.
Jun 25, 2019
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I just got engaged on Saturday. I can't stop staring at this thing.
For a number of reasons, an engagement ring represents a lot to me. Call me traditional, whatever, but I think that an engagement ring should really represent you as a person and your relationship with the person who gave it to you with all their heart. If I'm going to wear it every day, I want it to be art. Art like the painting my grandparents gave me before they passed, that they said they picked because every time they looked at it, they saw something new. Art that has that kind of emotional connection behind
For a number of reasons, an engagement ring represents a lot to me. Call me traditional, whatever, but I think that an engagement ring should really represent you as a person and your relationship with the person who gave it to you with all their heart. If I'm going to wear it every day, I want it to be art. Art like the painting my grandparents gave me before they passed, that they said they picked because every time they looked at it, they saw something new. Art that has that kind of emotional connection behind
Ryan Watson
Jan 02, 2019
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Some of the best service I have experienced in any industry. The staff is so eager to serve, and doing business with them was very enjoyable, even from 1500 miles away. I purchased an engagement ring and follow-on wedding rings, and am thoroughly impressed by the craftsmanship, design, ordering process, and price. I'm convinced I made the right decision. Thank you Sam and John and staff!
R. T.
Oct 07, 2018
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My co-worker heard about Sam & John from his friend. His friend had told him that the quality, service and prices were great. After doing research of on-line wholesale sites, he came to the conclusion that Sam & John did indeed offer prices that easily beat Internet wholesalers. He went ahead and made a solitaire diamond engagement ring purchase.
When it came time for me to purchase an engagement ring, I am a stereotypical skeptical Asian. I looked up prices for stones I wanted and then visited their shop (nestled among the 100's of shops in LA's Jewelry District). Sam showed
When it came time for me to purchase an engagement ring, I am a stereotypical skeptical Asian. I looked up prices for stones I wanted and then visited their shop (nestled among the 100's of shops in LA's Jewelry District). Sam showed
Jeremy H.
Aug 23, 2018
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Sam, John and Karen blew me away with the ring they created for my wife to be. Their attention to detail and precision in their creation is nothing less than 10/10! They are honest, humble and truly worth doing business with. My name is Jeremy and I vouch for Farah Jewelry 100% These guys gave me the best price and the best quality of work in all of the downtown jewelry district. I can honestly say they are one of the best, if not the best in all of LA in the jewelry district!
Breanna Campbell
Jun 29, 2018
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I can't understand why anyone would ever go anywhere else?! Sam and John are amazing! My husband customized my engagement ring here and we picked out our bands. I've referred multiple people and everyone comes back raving about how great this place is! They are like family! My diamonds are perfect, I know I can call them if I ever need a cleaning. Simply wonderful! Do not go anywhere but here!
Melanie P.
Sep 03, 2017
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Garrett McKay
Jul 30, 2017
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I had a ring made from Sam and John at Farah Jewelry and they went above and beyond as always. The whole staff there is nothing but professional and always treat you like family. We have had multiple pieces of Jewelry made by them and I wouldn't ever go anywhere else. They are way more than fair and won't let you leave unless you are 100% satisfied. If you want the best I wouldn't look any further. Thank you guys so much!
Stefanie C.
Apr 22, 2017
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Sam and John are THE best! They are the friendliest and most knowledgeable jewelers you will be able to find and you can't beat their prices.
I truly found my dream ring here, which I got for our 15th anniversary and I couldn't be happier about it!
For any jewelry purchases we will always make the drive up to LA from Irvine!!
Thank you Sam and John!
I truly found my dream ring here, which I got for our 15th anniversary and I couldn't be happier about it!
For any jewelry purchases we will always make the drive up to LA from Irvine!!
Thank you Sam and John!
Jacob S.
Oct 10, 2016
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Karen C.
Aug 03, 2016
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Sam Soloman
Jul 11, 2016
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Jennifer Dupont
Jun 24, 2016
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Ashley S.
Jul 13, 2015
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I can't express how amazing every single person is at Farah! My fiancé and I had my engagement ring personally designed here! They were very patient and offered their expert advice when I wasn't sure on how to describe exactly what I wanted. It's like they went into my mind and pulled out the picture of what I wanted even when I couldn't find the exact words to describe the ring. THEY ARE AMAZING.
We shopped around at a couple of jewelers before finding Farah and every jeweler we encountered was very pushy and made the process stressful instead of being a fun and happy experience
We shopped around at a couple of jewelers before finding Farah and every jeweler we encountered was very pushy and made the process stressful instead of being a fun and happy experience
Lindsaykayy
Jul 19, 2014
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Absolutely love Farah's! My engagement ring is from here and I couldn't love it anymore! My now fiance and I went down there just looking and Sam was a huge help! I found numerous ring I enjoyed but he pulled one from behind the counter that I absolutely loved! Not to mention they are great priced! My ring appraised for twice as much as my fiance payed for it! This will be the only Jewelry store that we will purchase from just because how good the customer service is:)
