Diamonds
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Diamonds
Located in the heart of Fletcher Hills, a community in the east part of San Diego, Calfornia, our jewelry store provides our customers with the utmost integrity, quality, selection, jewelry service, and education for over 40 years. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduates and an in-house full-service jewelry design and manufacturing facility.

Customers come to us from Santee, San Diego, La Mesa, and the surrounding area for their diamond engagement rings, jewelry appraisal, and jewelry repair needs. At Diamonds Ltd. in El Cajon, CA, we can create that special custom jewelry piece just for you. We specialize in using your gold and gems, or you can select from our vast jewelry store inventory of mountings, loose diamonds and colored gemstones in any price range.
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Located in the heart of Fletcher Hills, CA, a community in the east part of San Diego, California, we have prided ourselves on providing our customers with the utmost integrity, quality, jewelry selection, jewelry service, and education for over 40 years. Our jewelry store provides a relaxed, enjoyable fine jewelry experience with the expertise of GIA Graduate Gemologists and an in-house full service jewelry design and manufacturing facility.
We guarantee all of our jewelry service work! From design and execution to jewelry repair, we pride ourselves on earning your trust. The Diamonds Ltd. Family has enjoyed three generations in both the jewelry industry and Law Enforcement. We are the jeweler of choice for many of San Diego's first responders.
At Diamonds Ltd., we have thousands of jewelry styles available to you. Not only do we have a wide selection available in our store, including rare and unique vintage pieces, we also carry jewelry from a wide variety of wonderful designers.

Our online gallery only reflects a small portion of the products made available to us through our manufacturers and you're not limited to what you see here, so give us a call at (619) 698-3583 or send us an email at myjeweler@diamondsltd.com to let us know what you're interested in.If you are looking for something that's one of a kind, don't forget that we make custom jewelry.
For many, the choice of a diamond is the most difficult part, but with the help of the information provided here, you will be much more informed and hopefully more confident about the process. For several centuries now, gemstones have been believed to hold magical powers, healing and aiding the mind, body, and soul.
One carat equals to 0.2 grams or 200 milligrams. Carat weight is the prime factor that determines the weight of a diamond. Larger diamonds are undoubtedly costlier. Carat makes expressing diamond weight easier as compared to milligrams. Instead of giving three labels to diamonds weighing 20 milligrams, 211 milligrams and 220 milligrams, carat offers a category for fitting the diamonds in a one category, placing these diamonds in one-carat range.
Reviews (23)
Friday L.
Friday L.
Jan 05, 2022
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Great family service! Very informative and personable. They were prompt on the timeline they gave me. Actually, if I remember correctly, a day or so before even.
Katie B.
Katie B.
May 22, 2021
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I absolutely love this shop! I am so thankful we chose such an amazing place to pick out a beautiful engagement ring, and have it set it with my grandmothers diamond. Everybody at the shop was so helpful and nice, we are definitely going to be long term customers.
James L.
James L.
Apr 15, 2021
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Brought my chain in for a repair and they got it done a couple days earlier than quoted. Very friendly staff. I will be a customer moving forward.
Evelyn D.
Evelyn D.
Mar 22, 2021
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I came here recently because I was having some issues with a pair of my earrings. A gentleman, whose name I failed to get, helped me right away. He was very sweet, inspected and cleaned them! He was also very informative and helpful. While I waited, I perused their inventory, they have GORGEOUS pieces, very different from styles I have seen elsewhere! Needless to say, I will be back!
Chris S.
Chris S.
Dec 22, 2020
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This place helped me out so much. I do not know much about jewelry, so I was a little nervous when shopping for an engagement ring. The employees were so helpful and asked a lot of questions about my fiancee so they could get a feel of what I was looking for. Made me super comfortable to be doing this process with them. They also held on to my ring in their safe for an additional week so I can ensure it would be a surprise on proposal day. Great business.
Ted Hazlewood
Ted Hazlewood
Oct 22, 2020
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I've known Bob and his family in Fletcher Hills for many years all the way back when our boys were in FH Little League together, I have purchased several items from his Jewelry Store, always been very happy, always honest and good quality merchandise.
Taura G.
Taura G.
Jan 29, 2020
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Absolutely the BEST Diamond ring designers and creators in San Diego! I am so happy with my engagement ring. It is more beautiful than Megan Markle's or any other ring that was raged about.

Thank you for working with my fiancé on the design and creating the BEST RING EVER!

The ornaTe details, the beautiful setting, and the super blinging stones are royal.
Mici Civetta
Mici Civetta
Dec 08, 2019
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Super! Lina is excellent! She is so kind and helpful and communicates every step of the way with joy. I just love my upgraded wedding ring from an old sterling engagement ring. The diamonds were affordable and gorgeous! Thank you Lina! I felt like family.
Leah Cioe
Leah Cioe
Dec 08, 2019
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Always so helpful and welcoming when we come in! Love going here and getting service from them! Very honest and caring people!!! Thank you
Dolores Lane
Dolores Lane
Oct 31, 2019
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Love this jewelry store! Been a customer for at least 30 years! Always honest. Always fair price. Never disappointed.
Toni Miller
Toni Miller
Jul 18, 2019
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They were wonderful! I had 2 rings worked on and they both look beautiful! The first needed a diamond replaced and the second had a whole new band made.
Highly recommend this business. I will be back! Thank you!
Deb B.
Deb B.
Mar 25, 2019
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Thank you Bob and Peggy Zwibel. My husband surprised me with stunning diamond earrings from your store for my birthday.
I absolutely love them!

Lena, the store manager, and Elizabeth, were both extremely knowledgeable, helpful and patient through the entire process. I originally thought that I wanted a rose gold setting, however after seeing the beautiful stones, I realized that white gold would enhance the diamonds so much more.

My husband contacted Lena and she said absolutely no problem to bring them in and they would make the change. I got them back in half the time they said it would
Nicole M.
Nicole M.
Feb 16, 2019
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I cannot say enough about this business! Lena was amazing and made everything so simple. She is so knowledgeable and really just wants you to have exactly what will make you happy. There is no pressure and she makes the experience fun and exciting (as it should be)! My husband is military causing some barriers and time crunches but Diamonds Ltd and Lena did everything to make our day perfect. I have raved to everyone about our amazing experience and will continue to do so!!! Thank you for being so amazing!
Maria O.
Maria O.
Dec 11, 2018
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I have been buying my jewelry here for several years and they always seem to amaze me every time I make a purchase! I had to repair my wedding ring and was told the expected date for when it would be ready. A few days later I was invited to a black-tie event and on the off chance, I asked if my ring could be ready early. They immediately made me a priority and had my ring ready well before my event. Everything turned out beyond my expectations! I couldn't be happier! Everyone there is so friendly and accommodating!
License Diva
License Diva
Nov 23, 2018
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Take All Your Jewelry Needs To Diamonds Ltd
What an awesome Jeweler and staff! So courteous and pleasant to do business with, plus, they make you feel like family. Even, the pick up your order messages, that Jan leaves, are top notch, and friendly. The gemologist Lena is so helpful, and, my treasures come back perfect! If you need detailed work done, stop by, and you'll see what I mean! I finally found a person that does the most amazing work; thank you Danny.
Shirley Chance
Shirley Chance
Aug 17, 2018
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I've shopped at Diamonds Limited for several years now and I've always been very happy with the merchandise. I saw a big beautiful African amethyst with a diamond on top and I have wanted it for some time now, so I went in today to look at it again. It is so beautiful but I'm not giving permission for anybody else to buy it, LOL. But just look around and I'm sure you'll find something you just can't live without. It's a great place and everybody is wonderful and happy. I love going there. Enjoy!
Bill D.
Bill D.
Aug 04, 2018
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I went in for some small repairs to my wife rings. They were super friendly and knowledgeable. The repairs were very reasonable plus they cleaned them to a brilliant shine.
Randy Dibb
Randy Dibb
Jul 09, 2018
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The absolute best place. Absolutely 100% trustworthy. The ONLY place I go.
Jody B.
Jody B.
Jun 30, 2018
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Just got my ring designed by Diamonds Ltd. I am so in love with it. Picked it up today and couldnt be happier. Bob listened to me and we worked so well. It was a wonderful process. I told him I work alot, physical stuff and he made my ring bulletproof. It will deal with all my life adventures. Highly recommend this company. Ive been going to them for over 20 years now
Blair
Blair
Oct 08, 2017
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Family owned business.
They put the customer first!
Bob is THE best diamond and gold jeweler you can find.
Blair S.
Blair S.
Oct 01, 2017
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They love their customers. Bob is sooooo good. He knows his stuff and wants to make his customers happy.
Can't say enough about my MANY experiences with this business.
When you are ready to spend your hard earned money on fine jewelry, go HERE!
Cathy R.
Cathy R.
Nov 14, 2016
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I am absolutely thrilled about my experience with Lena at Diamonds Ltd. After having a horrible experience at one of the big chain jewelers and being so upset that we looked elsewhere, Lena was a breath of fresh air! We found them through a family friend who's been coming here for all jewelry needs for YEARS! That speaks volumes itself. Lena was very considerate of making sure I was educated about diamonds so I knew what she was talking about. She answered all my questions and concerns and gave her honest opinion on everything I was considering. With my engagement ring being the first
Kaylee H.
Kaylee H.
Jan 12, 2016
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I asked my husband for a diamond right hand ring for Christmas, thinking he would forget all about it and get me a new phone instead, but he was listening! I was shocked when I opened the box and there was this beautiful solitaire almost 1 karat ring! Wow! Not expected at all!!!

He has only good things to say about Diamonds Limited. They helped him to determine the cut and clarity of the stone, and to pick out a setting. We went back after Christmas to have it sized and that took only an hour. I was afraid I'd have to be without it for a week! Hubby was practically dragging me out as I was