Suppz Madison
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Suppz Madison
Everybody is different. Between genetics, environment, and lifestyle, there is no 'one size fits all' approach to proper supplementation. Take our short quiz to find out what will help you reach your goals. We pride ourselves on carrying the hottest, most innovative brands in the supplement industry and providing amazing value to our customers.

Make sure to check out our current deals, rewards program, and content blog. I love that the product I ordered came so fast and exactly what I wanted no problem no run around I got a coupon code and it worked my product also came with another coupon code which I'm so happy about I will definitely reorder from Subs in the future I appreciate everything they've done so far and I hope to have a good future with them!
Services
Suppz.com began as Fennimore Fitness, a gym in the small town of Fennimore, WI. What started as a small shop eventually transitioned into an online store that does business in 94 different countries as well as a chain of brick and mortar locations across the state of Wisconsin. Newly added is our women-focused web store and content site, HerSUPPZ.
How would you like to earn money back on the supplements that you are already buying? The Suppz rewards program is our way of giving back to you for being a loyal customer. Once you sign up, you will receive $1 worth of Suppz Bucks for every $20 spent, along with more earning opportunities. For our brick and mortar customers, a separate program is available in stores.
Reviews (12)
Joshua Bernardini
Joshua Bernardini
May 24, 2021
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First time customer today. Very impressed with the selection of products. Even more impressed by the young man who assisted me. The moment I walked in I was greeted and told to ask any questions I had. I ended up talking with him about pre-workout and he offered plenty of options for what I was looking for. Ended up going with the Galaxy Labs Light Year. Great product, excellent focus and pump. Overall, great experience. I've been out of the gym for a while due to back issues and today was just a really awesome and energizing customer experience. You don't get that at GNC or NutriShop (and you
Tyler Donlon
Tyler Donlon
May 14, 2021
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Inventory goes quick due to the quality and variety of supplements. Definitely my goto supp shop, I always get detailed and honest answers to my questions. If they haven't tried it they will tell you
Bryan H.
Bryan H.
Feb 12, 2021
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Went in for the first time today. I have to admit I figured it was a “I pick thing up, I put them down” type of place. While they do cater to the big muscle thing the guy working was super nice, smart and knowledgeable on products. I was looking to tone up, not get big and shed a couple pounds. He wasn’t pushy but gave good advice for what I was looking for. Very welcoming place. Prices were great. Was surprised. GNC is usually ridiculously overpriced and has rude employees. Glad I went in.
Matthew Boehlert
Matthew Boehlert
Jun 25, 2020
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Great selection, very clean store, the staff is always helpful and knowledgeable about the products, hard to beat prices, best supplement store around! Definitely worth checking out!
Ron Gratz
Ron Gratz
Nov 17, 2019
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Bringing small town service to the big city, these guys do it best! They have good product knowledge, a big selection of products that fit a variety of needs, something for everyone. It's always worth my drive to go shop, talk, and buy from Andy and the rest of the crew at Suppz!
Alex Reiter
Alex Reiter
Jul 19, 2019
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Suppz is the type of place you can walk into with no clue what you are looking for and walk out with the most bang for your buck. The employees and managers are so knowledgeable it’s crazy. I know quite a bit about nutrition and health, but it seems as if every time I walk in the door I am steered towards new knowledge or new product. But get this, many times I have been told by an employee that I should buy something that is cheaper than what I intended on buying originally. I find it awesome that the crew who runs this store is more worried about your personal gain than up-selling you to a
Best Reviewer
Best Reviewer
Dec 15, 2018
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I have always had a good experience here at Suppz! Not only are they one of the only places in Wisconsin that sells 1st Phorm products, it they always go out of their way to order something and ship it to me if they do not have it immediately.
Their prices are great!
They also have hooked me up with blender bottles, shirts etc.
Tierney Cushman
Tierney Cushman
Aug 17, 2018
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Best place to buy supplements, health products, and healthy food options. Not only are the prices comparable (and sometimes better than) Amazon prices, the staff really knows what they are talking about and is super friendly. There are constantly samples and great deals going on, and if you ever don't see anything, just ask! One of the only places I'll get supplements anymore!
Ryan Clark
Ryan Clark
Jan 08, 2017
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Great selection and prices. They carry the top brands and many smaller brands to fit a wide variety of customers. Always helpful and no pressure sales friendly staff! The best part is, the company being founded in Wisconsin and giving back to fellow Wisconsinites! Highly recommend Suppz!!!
Liza P.
Liza P.
Apr 11, 2016
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I was pretty excited when I found out that GNC had a competitor opening up in town, because I hate dealing with their pushy sales sometimes. Plus, Suppz price-matches, so that's got to be good, right?
Not at all impressed with my experiences there. The first time I went, the employee at the counter was really kind and helpful, price-matched on some Quest bars for me, and even let me try a sample of a new protein bar after asking me what I liked about the Quest bars (taste, texture, etc.). His recommendation and the sample he gave me was spot on based on the information I gave him. It was
Rose G.
Rose G.
Nov 20, 2015
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Friendly staff, great products and all for a great value. The person who wrote the batter of you work for a competitor and it's quite obvious. This company would not be in business if they were doing something illegal
Ayla E.
Ayla E.
Sep 01, 2015
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If you care about the quality of the products you're purchasing or are serious about health, fitness and wellness this isn't the place to shop. However, if all you care about is getting the lowest price for sub-par supplements, this might be the place for you. I'm just putting this out there for those of you who might have limited supplement knowledge. Yes, low prices are nice, but something is being sacrificed for those low prices (think about it people). I wasn't impressed with this store's selection or its employees. When taking supplements, it's all about quality