Stay Up Movement
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Stay Up Movement
We've collaborated with some of the best - Atmosphere, Slightly Stoopid, Don Carlos, The Expendables, CaliRoots Festival and Closer To The Sun Festival. Lemon Life (The Lifestyle) - Santa Cruz, CA is known for starting trends that sweep the nation, and since it was introduced at the 2014 San Francisco.

These modified wayfarer frames were designed by SUM with an active, fun lifestyle in mind. The temples curve inward to fit on your head enough to not fall off but not excessive, where they will give you a headache. The frames have a classic fit around your eyes but with a noticeably modern look. Just imagine for a minute - Dog on the leash, buds in the ears, its a beautiful day and your feeling great!
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SUM didn't start as a calculated business, striving just to generate profit. We have been out and about at festivals, interacting, learning what people like when it comes to sunglasses. Stylish sunglasses that aren't a rip off is our goal. To spread positivity and encourage growth in everyone we meet is what makes us move!.
SUMs second limited edition collaboration with the legendary, Ocean Beach California reggae band Slightly Stoopid! SUM and Slightly Stoopid went with a clean, subtle everyday. A glossy, tortoiseshell wide frame paired with high-end, polarized black lenses and the classic white Smoking Skull logo. A matte black wide frame paired with high-end, polarized black lenses and the classic white Smoking Skull logo.
Just imagine for a minute - Dog on the leash, buds in the ears, its a beautiful day and your feeling great! Enjoy your rigorous hike, . Enjoy your rigoroushike, beach run or walk\/ride on the boat in these sturdy and stylish, well-made sunglasses. The Pioneer is a large frame with full field-of-vision coverage and enhanced sun protection.
The Fire sunglasses put us on the map years ago and we haven't stopped! The design has been updated with a more sleek, slightly smaller frame and 1mm polarized lenses. The S (Smoke) 2.0 is one of our classic styles with an updated, smaller frame created for a more. The S (Smoke) 2.0 is one of our classic styles with an updated, smaller frame created for a more contemporary look.
That extra volt of energy you needed in your outfit. The fluid blend between the classic matte black frame and the subdued Revo, gradient light-purple lens. Thefluid blend between the classic \u003cstrong\u003ematte black frame\u003c\/strong\u003e and the subdued \u003cstrong\u003eRevo, gradient light-purple lens\u003c\/strong\u003e is something of a fashion must have.
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