Vision First
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We look forward to getting to know you and helping meet your eye care needs in a personalized way. I have worn glasses my entire life and VisionFirst was the first optician office which made me feel confident in their doctors and selection of frames and lenses. Their customer service is excellent and they treat everyone like family!

All of the doctors at Visionfirst are very kind and thorough. They take time to answer all of your questions and help you understand any concerns you may have. I would recommend Visionfirst to anyone looking for better eyecare! Whether you're looking for a backup pair or want frames that are cost-conscious while not sacrificing style, we have something to offer.
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VisionFirst has been providing the most progressive and professional eye care to families in Central Kentucky and Southern Indiana since 1973. Ever since Dr. Rod Rallo moved to Louisville and expanded his practice by purchasing Louisville Optical in 1987, VisionFirst has become the largest "locally owned and operated" eye care practice in the region.
To measure how clearly you see at a distance, you identify letters of various sizes on a printed chart. You may also view a chart inside a machine. The type gets smaller as you move down its rows. You'll cover one eye, then the other, as you read the letters aloud. Your score will then be compared with how someone with normal vision sees at that distance.
With a wide variety of choices in lenses, there is sure to be a lens that will fit your lifestyle needs! Shop online or visit us at one of our convenient offices! You'll always see life in the best light with Transitions adaptive lenses from Essilor. These very popular lenses automatically adjust from clear to dark, and every shade in between.
Everone has their own unique face, from your features and coloring to the shape of your face. According to the Vision Council of America (VCA), the key to finding the best frame for your face is determined by the shape of your face. The VCA has established that there are seven face shapes among the billions of us.
The safety and health of children's eyes is always a priority at VisionFirst. And because August is National Children's Eye Health & Safety Month, we thought it beneficial to review some tips to keep young eyes safe. This means everything from proper safety eyewear to managing the environment in which your children play and live.
Reviews (7)
Michelle Figueroa
Michelle Figueroa
Oct 24, 2021
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Great experience with this location. I was in & out in 1 hour for eye exam, billing & selection of glasses. Convenient appointments. Everyone was helpful to me & each other. Great team.
Pamela Sweazy
Pamela Sweazy
Oct 03, 2021
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Staff and doctor were friendly, efficient, professional, would definitely recommend this place..
Melinda M.
Melinda M.
Sep 16, 2021
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Very thorough people, very compassionate and caring. Can't imagine going anywhere else.
David Mitchell
David Mitchell
Aug 26, 2021
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They are very efficient and thorough. I can count on getting in and out quickly without the worry of not getting the best care. The location is close to other stores that I shop so it is very convenient.
Khru Rock Cruz
Khru Rock Cruz
Jul 25, 2021
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Very friendly and professional. I would recommend to anyone needing to get there eyes checked. 🙏🏽
Paris Ewing
Paris Ewing
Jan 14, 2019
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Wonderful experience! Will definitely be going here for any and all of my future eye care needs! The staff was kind and courteous and Dr. Koopman was amazing she was all smiles and laughs and really made it a good time. She took the time to explain everything to me and got me in and out in no time. I would give 10 stars if I was able! Can't wait to pick up my new glasses.
Amanda P.
Amanda P.
Dec 09, 2017
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I had a wonderful experience with VisionFirst on Dixie Hwy. When I first walked in the office I was greeted warmly by the staff. Making appointments and filling out the patient forms online from their website, before my visit made checking in a breeze. The office was homey and inviting and had a pleasant fragrance. I didn't have to wait hardly at all to get seen by the doctor. Dr. Holly Koopman was very personable and helpful in getting my prescription just right. She was very knowledgeable and answered all my questions.She explained things very well and was friendly and made me feel comfortable