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Avital & Company is fantastic! We received 5 star service. Not only is the service amazing, my ring is ABSOLUTELY STUNNING! Avital & Company is phenomenal! We were a little nervous ordering an engagement ring online. We don't have tons of money so we were VERY concerned about getting ripped off! Avital & Company put us at ease instantly!

They responded to all of my emails immediately. They contact me throughout the process! We will definitely be purchasing our wedding rings through Avital, for sure! Not only did Avital & Company provide fantastic service, they followed up to make sure we were happy with our purchase! I would recommend Avital & Co. to anyone in the market for fine jewelry.
Reviews (18)
Damon Ropoulos
Damon Ropoulos
Jan 14, 2022
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I had a fantastic experience upgrading my Breitling Super Avenger 2 bezel with two rows of beautiful diamonds. I had an informative conversation with Ralph about my bezel and what options were available for settings. During the entire processes he communicated with me and let me know when the completed bezel was shipping out. Being a perfectionist, I couldn’t have been more pleased with the quality and outcome of my new upgraded bezel. The diamonds and setting process was flawless. I would highly recommend using Avital & Co. and will be coming back for all future diamond needs.
Dave A.
Dave A.
Dec 13, 2021
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Ralph is a true craftsman who takes a immense pride in individualizing his services to your taste. I asked him to design a particular engagement ring, and the final product exceeded my expectations. He created this exceptional piece under a time-crunch at no additional cost for his expedited work.
The aspect of his professionalism that I value the most is the time he took to teach me about diamonds. He made sure I had a foundational knowledge of diamonds before presenting an array and proposed prices. I couldn't be more grateful to have been recommended for his services, and I, in turn, recommend
Fleur Williams
Fleur Williams
Dec 03, 2021
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Ralph is amazing !!!!! My husband was referred to him and ever since 2018 his been our jeweler. He is knowledgeable and I’m in love with my wedding band and engagement ring. He is patient and his work is quality. My husband and I have referred so many people to Jim because we trust his work and the quality of diamonds he provides. Go to him you won’t regret it.
Tamara Alvarado
Tamara Alvarado
Nov 18, 2021
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I have purchased three times from Avital and Company and they have exceeded my expectations every time. I feel like I have a private jeweler in my family. They have great communication, they are trustworthy, and they provide a superior products. This is my lifelong jeweler now I will never buy anywhere else. If they don’t have it they can get it or they can make it. Your imagination is your only limit on what they can design. I cannot express how wonderful Ralph and his company are. They won’t let you down.
Stu Schulman
Stu Schulman
Jul 03, 2020
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I'm lucky I found them! Was spending my days looking for a pair of Diamond Stud earrings, visited many local stores for days in early December but could never find what I was looking for. A quality set of diamond earrings with the right color and a fair price. I stumbled upon Avital while doing some shopping online and I am happy I did. In the end I received an absolutely beautiful pair of Stud Earrings, EXACTLY as described on the site. My wife loves them!! They sparkle just as I had hoped. Christmas was a success!
I never thought I would find myself buying jewelry like this online but the process
M.
M.
Jan 06, 2020
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I first purchased a diamond bezel for my breitling watch from Ralph and I couldn't be happier with how it came out. Since then I've been a repeat customer and Ralph has not disappointed. Best jeweler I have ever dealt with and can customize and get any piece of jewelry your mind can imagine. I've attached my latest purchase from Ralph at Avital & Co. He customized my breitling bracelet with diamonds. AMAZING and BEAUTIFUL work.. I highly recommend Avital & Co. for any of your jewelry needs. Thanks again Ralph..
George Cora
George Cora
Oct 30, 2019
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I was looking for both a jeweler and diamond provider and was extremely grateful I came across these guys (Ralph and his brother Albert). It was an epic quest to find the perfect diamond for an engagement ring. Thanks to a referral and Ralph’s charm, I gave them a chance. Both myself and my newly minted fiancé have been so happy with the results, we upgraded the original 2.5cc fancy yellow diamond and also got an everyday ring just for peace of mind. So, now I have both a new jeweler and a future wife-to-be...
Elise Presta
Elise Presta
Jul 09, 2019
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Ralph is the absolute best jeweler! He is always professional, knowledgeable, and courteous. He makes you feel welcome and never pressures you. My fiance purchased a beautiful tennis bracelet from avital and co which led me to taking the trip down to purchase a chain and cross for an upcoming baptism. If you're planning a trip to the diamond district, make an appointment with Ralph! You wont be disappointed
Milady Jassiel Leal Gonzalez
Milady Jassiel Leal Gonzalez
Jun 16, 2019
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My fiance got my engagement ring here and its so beautiful. Every little detail its so delicate and gorgeous... I also had the pleasure to meet him since the size was a little big on me and like all the other reviews says, he’s very nice, polite and can get anything done as you request. I’m adding pictures so you can see the ring. I really can’t wait to get our wedding rings from here as well, wouldn’t even think about going to another place!!
O. C.
O. C.
Nov 03, 2018
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I got my custom made wedding ring here. You can trust him.
My husband and I went to this store randomly. Ralph looked at the images of the ring and he was very confident that he could make the ring I wanted. I was a bit scared because it will be my forever ring and I don't know him.
.... Guess what? He made exactly the same ring as I wanted!!!!!! Look at this pictures, you can see the beauty. I will definitely go back when I need extra jewelry ;) Thank you Ralph!!!!
Joe B.
Joe B.
Apr 21, 2018
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I came to the diamond district on the hunt for wedding bands for my fiancé and I. We had a specific design in mind. I didn't know where to begin and walked into a store at random. Ralph was the first smile I came across. I had a lovely conversation with him. He educated me on the process and how to create what I was looking for. I had an example photograph of the design I had in mind and Ralph was happy to create the piece for me and alter my engagement ring so they would rest perfectly next to one another. He offered a price that felt reasonable to me and put no pressure on me to make
M. G.
M. G.
Nov 11, 2017
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Amazing jeweler who created a beautiful tennis bracelet for me. They were more than fair, and treated me as a friend. We discussed my needs, they procured the bracelet, and then promised the stones would be set by the morning. I asked for an early meet as I was flying out that afternoon; and they met me early to make sure I was happy. I don't live in NY; however I visit often. For the future all of my jewelry needs will be serviced by Avital & Co. You will be just as happy.
Ari H.
Ari H.
Jul 27, 2017
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My experience at this shop was absolutely outstanding. Ralph, the owner, was extremely thoughtful and most importantly, HONEST, when it came to suggesting the right piece for my needs.

He was patient throughout the entire process. Additionally, he gave me the option to exchange the piece in the event I wanted something a bit different. I ended up doing just that. He kept his word! He also fixed one of the pendants (previous purchase from a different shop) free of charge.

I won't go to anyone else. He'll have my business from now on!

Thanks Ralph! See you soon!
Carter L.
Carter L.
Jul 21, 2017
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Ralph was instrumental in helping me get the perfect engagement ring for my wife. He helped me through the entire process, which for a guy who didn't buy jewelry often, was greatly needed. She loves the ring and constantly gets compliments on it.

Ralph also helped us pick out our wedding rings. My wife wanted her wedding ring to compliment the engagement ring, which didn't end up to be a problem at all for Ralph. I was also able to get my band with him also, which is incredibly comfortable to wear.

Ralph is a classy guy, professional, and trustworthy. I'd recommend him to anyone
Maarten C.
Maarten C.
Sep 09, 2016
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Wanted a custom diamond bezel for my Breitling Avenger GMT and owner Ralph hooked me up with one incredible piece of jewelry. He set the stones himself (40) in all, perfect color/clarity at a killer price. Will definitely do more business in future. Wish they would allow pics to demonstrate final product. A++++ Ralph!!!
Gus M.
Gus M.
Jun 15, 2016
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Ralph took excellent care of me while I was shopping for my fiancee's engagement ring. I am already indecisive so you can only imagine how difficult it was to come across the "right" ring. He gave me many ideas on different styles, honest recommendations, and best of all was very patient with me. Eventually we came across the perfect ring and for an amazing price. He also took care of me with a sizing issue (I initially gave the wrong size, yikes!). Needless to say she absolutely LOVES the ring, I honestly cannot recommend Ralph enough... Go see Ralph!!
Harley B.
Harley B.
Dec 03, 2015
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Ralph is awesome. I brought him a picture of a ring that I found off of etsy and he made an exact match! It was even more sparky than I had imagined. He also replaced a diamond on another ring of mine (he did not make this one) and I was able to stay with my ring and watch him replace it. Can't say enough good things about this place. So glad I found him among the sea of jewelers on W 47th!
Art F.
Art F.
Nov 21, 2014
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As you know my reviews on Yelp are only written if the company or service is outstanding or it stinks
I was very fortunate to locate Avital Jewelers. I worked with Ralph and his staff for a watch which Was in excellent condition and the price beat the competition hands down. It was delivered quickly and Avital gave me the personal attention that I would not have recieved unless I was shopping at a Tiffany & co. or Cartier(out of my league).but the service is the same and I received a great quality watch.
Real simple if your not in the New York area and do not mind having your products shipped