North Of The Border Bicycles
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North Of The Border Bicycles
Experience and expertise, combined with selective inventory and low overhead enables North of the Border to compete with the large, name brand bike shops in San Diego. The shop has been built around Michael Crowell, one of the most respected mechanics in the county. Michael has wrenched on bikes which have placed on the podium at races such as the Primal-Quest, 24-hour races and regional road races.

Simply put, peopledrive far and out of their way to North of the Border to have Michael work on their bikes. Our inventory is selective. Our product selection is based on what has been proven to work and last. We carry both state-of-the-art cross-country bikes as well as all-mountain, full suspension bikes.
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Start the ride from the front door of the "legendary" North of the Border Bike Shop. Ride a Norco Torrent 27.5 plus mountain bike and explore Los Penasquitos Canyon, an easy to navigate, coastal sage scrubecosystem. There are easy fireroads or technical singletrack, so you can pick your poison. Discover a waterfall, a duck pond and diverse wildlife which can include redtail hawks, deer, coyotes, roadrunners and if you are lucky a bobcat.
This diverse playground has offered us the ideal proving grounds for all types of riding. Whether you're looking for the ultimate race machine, an all-mountain bike, or a trusty all-rounder for weekend thrills, we build exceptional bicycles to fit your riding style. At Rocky Mountain we obsess over perfecting frame geometry and optimizing suspension to achieve the legendary ride quality we are famous for.
Reviews (8)
Vallu Heinila
Vallu Heinila
Jan 18, 2022
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I'm heading on a 10 thousand mile trip across Eurasia and the folks over at NB bikes were absolutely amazing! They happened to have in stock a Salsa warbird in my size and were savvy on not just mountain bikes but also gravel bikes and bikebacking. 6/5 love supporting a business like this, truly passionate of the hobby, not passionate about selling for the sake of selling.
B. R.
B. R.
Aug 19, 2021
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Did a rental through here and it was a great experience. Super helpful staff with good insight on the surrounding trail network. You can pretty much make your ride as technical or tame as you like and the rental bike is well equipped to handle the local terrain. Didn't buy anything but the shop was well stocked with quality gear as well. Wouldn't hesitate to bring my bike here if I lived in the area.
Sergio Iniguez
Sergio Iniguez
Jul 31, 2021
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HUGE shout out and thank you to Mike and Doug for fixing my hydraulic brakes the day before Belgian Waffle Ride, I'm not sure I would have finished the ride without them! I'll definitely make this my SoCal bike shop when I'm visiting!
Ken Kuang
Ken Kuang
Jan 27, 2021
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Doug and Mike know the mountain bikes and mountain biking! They serviced our Canyon Spectral CF 7.0 a few times during the covid-19 pandemic, wonderful people, highly recommended.
Lloyd Ballantyne
Lloyd Ballantyne
Jan 10, 2021
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This is an amazing bike shop! They treat you like family and make you feel welcomed, even when they're busy it feels like a one on one experience and I always enjoy visiting! If I ever have an issue they welcome me right in and get my bike fixed! Whether on the road or in the canyon near by I would not hesitate to stop in and give the "toughest little bike shop in San Diego" a look. It might be tiny but they have always had what I need to keep me going, as well as all the bells and whistles!
Ryan Bucciantini
Ryan Bucciantini
Jul 14, 2020
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Hands down the only place I will ever go to buy a bike, get my current serviced or buy any gear. I can't say enough about this shop, Mike & Doug! These guys are top notch, and after frequenting a bunch of the shops around San Diego throughout the years these guys really stand out. They're passionate about what they do and it shows. Spending what I would consider a large sum of money on a bike I really feel confident in saying that these guys actually cared that I was getting something I was going to be happy with and not just looking to make a sale.
I can't say it enough, if you care about talking
Gary Giffin
Gary Giffin
Dec 22, 2019
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Small Independent Bike Shop and not afraid to work on my Radrover. Most bike shops wont touch your Ebike if you didn't buy from them but no problem here!
Bryan Nichols
Bryan Nichols
Nov 18, 2018
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Doug and Mike have been working on my (old) bike for years. Needless to say when it was time for a new one it had to be through them. Patience patience patience, it took me 2 months and countless visits before I pulled the trigger. Never did I feel pressured or obligated to go to the next build up. They sold me exactly what I wanted - I couldn’t be happier. They don’t have the mountains of inventory like other shops but what they do have is quality products, great attitudes and a passion about what they do. Whenever somebody asks me for a shop recommendation it will be North of the Border,