Underwood Jewelers
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Underwood Jewelers
Underwood's believes that every customer that comes into our store for a diamond, watch or jewelry has the right to be served by a trained and experienced professional associate. Because of this, Underwood's has an extensive and thorough training program that encompasses gemological knowledge as well as customer service issues.

Our training program is required of all associates whether they come to us with a background in the jewelry industry or no experience in our industry. After approximately 18 months in our training program our staff members are ready to take the AGS Way Test earning the professional title, Registered Jeweler, AGS.
Services
Thank you for considering Underwood's for your jewelry and watch repairs. We know that your jewelry is priceless to you and are honored to be trusted with its care. We have two master jewelers and two Rolex trained watchmakers on our staff. Underwood's is fortunate to have the best repair departments in Jacksonville and Ponte Vedra Beach, FL.
Only Official Rolex Jewelers can certify the authenticity of your new Rolex and back its five-year international guarantee. Underwood Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers. Nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex watch.
This montly special features your choice of rose, yellow or silver color sterling silver stretch-on/stretch-off bracelet. A great item for someone who does not like to mess with a clasp! Sterling silver chain necklace with alternating oval cut blue topaz and amethyst gemstones. This beautiful necklace is adjustable from 16" up to 18".
Created exclusively for your Apple Watch'?, this watch bracelet is crafted from 18K rose gold and two diamond links. Sterling Silver & 18K Rose Gold 0.68 Carat Double Button Wide Clasp Band Width 20mm Tapers to 16mm Length 6.25 inches when clasped Fits Series 1 through 7 Apple Watch'? for the 38mm through 45mm sizes.
This sterling silver child's pearl gift set features a 5x6mm freshwater pearl necklace (measuring 15 inches in length), and matching bracelet & earrings. This pearl bracelet features 5-6mm Freshwater Pearls, a dangling 14kt yellow gold cross, and measures 6 inches in length making it perfect for a small child.
Reviews (14)
Karen Blackwell
Karen Blackwell
Jan 02, 2022
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I am so thankful that I worked with Underwood's Jeweler , Scott Granger for my bride's breathtakingly beautiful two carrot platinum diamond ring. This surprise Christmas gift made my wife's Christmas a memory that will last as long as we live. It will also stand as a family keepsake to generations to come for our daughter and granddaughter. Additionally, I cannot overemphasize my experience and appreciation for Scott. His professionalism, expertise, and regular communication/updates were most welcomed in a world that seems to forsake the art of excellent customer satisfaction. Scott reflects extremely
Lisa M.
Lisa M.
Dec 14, 2021
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Scott was extremely patient as I tried on several different pairs of diamond stud earrings! He is knowledgeable and spent time educating us but at the same time did not pressure us into a decision. We have recently visited several jewelry stores in the Jacksonville area and Underwoods by far exceeds them all in both selection and service!
Ogechi Leria
Ogechi Leria
Dec 12, 2021
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Mrs Kimberly Louis is the best forex trader and I highly recommend her because her winning rate is 100% guaranteed $11,683 weekly profits with a $1000 capital. I trust and believe in her trading skills in forex and crypto trading. Contact her Email: kimberlylouis110@gmail.com WhatsApp: +18145590560
Christian R.
Christian R.
Nov 26, 2021
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Scott is excellent. He knows he watches and is genuinely Interested in delighting his customers and building relationships. Terrific service terrific and unique products.
Shanel Pontigo
Shanel Pontigo
Nov 02, 2021
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Underwood’s has a dazzling selection of jewelry. Everyone there is knowledgeable and professional. Even the lovely security guard has impeccable customer service. Vickie Brown is a sales associate who has been there for decades and knows your taste after just one visit. I won’t shop anywhere else.
Jeny Carrillo Jenkins
Jeny Carrillo Jenkins
Oct 16, 2021
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Not even a Hello or Can I help you … nothing! Yet, a lady walked in and was asked -“ what can I do for you”. I knew then that my hubby was going to look at me and say -“let’s go”. Customer service is worse when it comes to high end stores. Luckily there’s plenty of reputable stores to go to in Fl . Moving on to the next shopping extravaganza!
Caroline Chapman
Caroline Chapman
Oct 14, 2021
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Underwood Jewelers is the best! We love working with Kelli at the Ponte Vedra location. She helped us 10 years ago when we were getting married, and we just visited her again as we celebrated our anniversary (she helped us decide on an anniversary band). Kelli and the rest of the staff make you feel incredibly welcome, provide you attention and patience, and are experts at what they do. The selection and quality of jewelry is amazing as well. We look forward to working with Kelli again soon!
Todd Little
Todd Little
Aug 07, 2021
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Just bought my first piece from Underwood, but I have absolutely fallen in love with this jeweler. I submitted an inquiry on this piece Saturday night and by Sunday morning an employee was in contact with me to make sure they could have one available when my schedule allowed me to stop by. Once I arrived, Vickie Brown, from the Ponte Vedra location was extremely friendly and helpful. She seemed genuinely interested in getting to know me and making sure she can help me at a high level. They’ve definitely won my business for anytime I need jewelry with this exceptional customer service. I can’t
Robert Nunemaker
Robert Nunemaker
Jun 28, 2021
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Needed a custom ring created for my wife for our anniversary. They were able to alter an existing design, and create the perfect ring. It was delivered 2 weeks earlier than promised, and she loves it. Great customer experience with Vickie!
Laura Elizabeth
Laura Elizabeth
May 02, 2021
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My fiancé and I came in last August to find a ring and Rob helped us find the most beautiful ring! An estate platinum sapphire ring! Wow!! And this weekend Justin proposed to me with it and I said yes! Big thank you to Underwoods and Rob for making this an amazing experience.
Cindy Sullivan-Byrne
Cindy Sullivan-Byrne
Apr 07, 2021
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I went in looking for something special for my daughter’s wedding. Kelli helped me and did an amazing job. She was very patient with me as we looked at many different things. I would go back to her again.
Brittany Tygart
Brittany Tygart
Dec 20, 2019
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BIG shout out to Stephanie P. who helped my now fiancé and I create the most perfect and stunning engagement ring. We went to quite a few places around Jacksonville and nowhere compared to Underwood's customer service or quality of diamonds. I changed my mind a few times as to what I thought I had wanted and I could not have asked for a more sweet, PATIENT, sincere, and knowledgeable jeweler. Stephanie, you are truly amazing at what you do and bring so much happiness to couples ready to spend forever together. We can not thank you enough!
Bill Black
Bill Black
Oct 04, 2019
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I want to compliment Leslie B. of Underwood Jewelers in San Marco. Her smile, pleasing personality and knowledge of the work to be done on my watch made me very much at ease and confident it would be completed without any problems. She notified me within a few hours of the total cost and time to complete the work. Leslie is the reason I will highly recommend Underwood Jewelers of San Marco and give you a Five Star review. Bill Black
Darcy Lobdell Ziemer
Darcy Lobdell Ziemer
Jun 05, 2019
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Very friendly and knowledgeable staff. Ask for Vicki Lynn M she is so willing to help and make your jewelry dreams come true!!