Mark Hilton Fitness

Since the very inception of the personal training industry, this has been one of the BIGGEST downfalls of the entire model. Data shows that most people aren't willing to drive more than 20 minutes to train (naturally). Being able to choose from a global talent pool of experts vs the few decent trainers in your city gives you exponentially more choices.

Unlike a traditional personal trainer, an online trainer is not forced to trade time for money (again, a disastrous model from the very beginning). This means-among other things-that she is able to scale and help more people in a more efficient manner. And in a larger number of ways-none of which include standing there counting reps and watching the clock for an hourly wage.